Highlights
- The 23rd movie of the superhit 'Bond' franchise has set a new record for product placement revenue after clocking in USD 45 million with advertising.
- Producer MGM and distributor Sony have shattered the previous record of USD 20 million set by Tom Cruise starrer 'Minority Report', reported Huffington Post online.
- Corporate influence in 007's adventures is nothing new, he raced around the worldwide in a name-dropped Aston Martin for years before deliberately switching over to a BMW.
- Known for his fine taste in luxury, Bond's watches, clothing and other accessories have long been sponsored by those looking for good marketing by association.
The 23rd movie of the superhit'Bond' franchise has set a new record for product placementrevenue after clocking in USD 45 million with advertising.
Producer MGM and distributor Sony have shattered theprevious record of USD 20 million set by Tom Cruise starrer'Minority Report', reported Huffington Post online.
Corporate influence in 007's adventures is nothingnew, he raced around the worldwide in a name-dropped AstonMartin for years before deliberately switching over to a BMW.
Known for his fine taste in luxury, Bond's watches,clothing and other accessories have long been sponsored bythose looking for good marketing by association.
In 2006, Forbes noted that Sony had cut back to sixbrand advertisers in 'Casino Royale', eschewing them forpromotional partnerships and higher costs for those that doput their products in the film. In comparison the 2002 film'Die Another Day' had nine partnerships.
The much-awaited film will be directed by Sam Mendesand will star Daniel Craig.