Mumbai:
Of the four film that released last Friday, not one has managed to leave a mark at the box office.
While Sudhish Kamath's Good Night Good Morning, Clint Eastwood's J Edgar with Leonardo DiCaprio and Johnson Thomas's Coriolanus fetched raving reviews, and Kate Beckinsale's Underworld: Awakening took the franchise another step further, trade analysts are now pegging this January as the worst in quite a few years.
Veteran trade analyst Amod Mehra points out that otherwise we've had some or the other film working in January. "But this time nothing has worked so far. After a bumper 2011, when four films crossed R 100 crore net, 2012 has begun on a bad note.
0While Players has been a major disappointment, smaller films like Chaalis Chaurasi couldn't even cover the cost of their print and advertising.
Even an English film like Underworld: Awakening has bombed," he shrugs, adding that all eyes are now on Agneepath which releases on January 26. "Going by the pre-release response, it looks to net R 100 crore in the first week itself," he enthuses.
A programming head of a national multiplex chain calls this week "a complete washout." Pegging the opening of Good Night Good Morning, which was only released in PVR at an average of 15-20 per cent occupancy in the first three days, on condition of anonymity, he says, "It was not a movie for the masses."
Besides, they didn't have a marketing budget. How do you expect the audience out there to know that this movie is releasing?" Oblivious to why an otherwise comparatively safer film like Underworld: Awakening failed, our friendly programming head says, "It's also beyond me imagining why J Edgar had a limited release, in a few multiplexes in Mumbai, Delhi and other cities.
Considering it's directed by Clint Eastwood and features Leo DiCaprio in the title role, one expected it to have a wider release. Even if the film picks up, widening its release in the second week looks difficult with three more coming up on Friday Descendants, Contraband and Haywire."
While Sudhish Kamath's Good Night Good Morning, Clint Eastwood's J Edgar with Leonardo DiCaprio and Johnson Thomas's Coriolanus fetched raving reviews, and Kate Beckinsale's Underworld: Awakening took the franchise another step further, trade analysts are now pegging this January as the worst in quite a few years.
Veteran trade analyst Amod Mehra points out that otherwise we've had some or the other film working in January. "But this time nothing has worked so far. After a bumper 2011, when four films crossed R 100 crore net, 2012 has begun on a bad note.
0While Players has been a major disappointment, smaller films like Chaalis Chaurasi couldn't even cover the cost of their print and advertising.
Even an English film like Underworld: Awakening has bombed," he shrugs, adding that all eyes are now on Agneepath which releases on January 26. "Going by the pre-release response, it looks to net R 100 crore in the first week itself," he enthuses.
A programming head of a national multiplex chain calls this week "a complete washout." Pegging the opening of Good Night Good Morning, which was only released in PVR at an average of 15-20 per cent occupancy in the first three days, on condition of anonymity, he says, "It was not a movie for the masses."
Besides, they didn't have a marketing budget. How do you expect the audience out there to know that this movie is releasing?" Oblivious to why an otherwise comparatively safer film like Underworld: Awakening failed, our friendly programming head says, "It's also beyond me imagining why J Edgar had a limited release, in a few multiplexes in Mumbai, Delhi and other cities.
Considering it's directed by Clint Eastwood and features Leo DiCaprio in the title role, one expected it to have a wider release. Even if the film picks up, widening its release in the second week looks difficult with three more coming up on Friday Descendants, Contraband and Haywire."
