Box office figures, not the film, has become focus: Shekhar Kapur

Its sad that media focus on films all over the world these days is box office figures on opening weekend.Not the film..

-- Shekhar Kapur (@shekharkapur) July 27, 2012

No 1 went 2 c Masoom in first week ofrelease.Empty Halls.Picked up next week n was unstoppable.Today wld b impossible 2 release a Masoom

-- Shekhar Kapur (@shekharkapur) July 27, 2012

Production houses see films as disposable product with shelf life of 1 weekend.Maximum 2. V tried 2 make films 2 last a lifetime n beyond

-- Shekhar Kapur (@shekharkapur) July 27, 2012

If v had worried abt 1st weekend box office for #MrIndia, d film wld never have been made.Neither Anil or Sridevi were big stars.

-- Shekhar Kapur (@shekharkapur July 27, 2012

The real star of #MrIndia? Producer Boney Kapoor. Totally backed film despite being told how crazy and mad it was, no producer with guts now

-- Shekhar Kapur (@shekharkapur) July 27, 2012