Mumbai:
Abhishek Bachchan,who has endorsed a couple of international brands, says thathe is not brand-conscious, and would prefer to wear whatsuits him even if it is an unbranded product.
"It is not important to wear brands... you should wearwhat looks good on you. Brand is not important for me. I buywhat I like," Bachchan Junior said during the Mint LuxuryConference here yesterday.
Abhishek said that he gives importance to quality. "Whatis also important to me is the quality of the product and thatit should suit me. As long as I am convinced that the qualityis not bad I will buy it even if it is unbranded."
When asked what is his definition of luxury, Bachchansaid, "Spending on my family is luxury for me. I would like tospend on buying things for my family...I am not a bigshopper."
Bachchan, who is a brand ambassador for Omega watches,said that he agrees to endorse a brand only if he is satisfiedwith the quality of the product.
"Endorsing a product is not just a financialunderstanding but a lot more. Before accepting the offer forendorsing Omega watches, I did some research on the product aswell as the company. If I am satisfied with the product onlythen I agree to give my name to it," he said.
When asked whether he uses the products he endorses,Abhishek said, "When I endorse a product, it is my duty to useit. Some may not do it (using the brand they endorse), but Ido."
"It is not important to wear brands... you should wearwhat looks good on you. Brand is not important for me. I buywhat I like," Bachchan Junior said during the Mint LuxuryConference here yesterday.
Abhishek said that he gives importance to quality. "Whatis also important to me is the quality of the product and thatit should suit me. As long as I am convinced that the qualityis not bad I will buy it even if it is unbranded."
When asked what is his definition of luxury, Bachchansaid, "Spending on my family is luxury for me. I would like tospend on buying things for my family...I am not a bigshopper."
Bachchan, who is a brand ambassador for Omega watches,said that he agrees to endorse a brand only if he is satisfiedwith the quality of the product.
"Endorsing a product is not just a financialunderstanding but a lot more. Before accepting the offer forendorsing Omega watches, I did some research on the product aswell as the company. If I am satisfied with the product onlythen I agree to give my name to it," he said.
When asked whether he uses the products he endorses,Abhishek said, "When I endorse a product, it is my duty to useit. Some may not do it (using the brand they endorse), but Ido."
