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This Article is From Nov 25, 2010

Bruce Willis new face of Russian bank ads

London: Hollywood action star BruceWillis has been roped in to front a Russian bank's advertisingcampaign.

The Die Hard star will feature in the ads for atleast a year, according to a statement from Trust Bank,reported BBC.

The 55-year-old actor has taken the place of Russianweightlifter and film actor Vladimir Turchinsky, who died lastyear aged 46.

The bank did not divulge the deal's cost, but saidWillis reflected its values of "trust and dignity".

Posters of the actor were hung up on streets in Moscowon Monday accompanied by the slogan, "Trust is just like me,but a bank."

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