Chocolate maker Cadbury has apologised after one of its product campaigns upset supermodel Naomi Campbell.
Campbell had accused the company, run by US giant Kraft, of racism over their tag line to promote its new Bliss chocolate bar - "Move over Naomi, there is a new diva in town".
A spokesman for the firm said, "Cadbury understands that our latest advertising campaign for Cadbury Dairy Milk Bliss caused upset to Naomi Campbell and her family. It was not our intention that this campaign should offend Naomi, her family or anybody else and we are sincerely sorry that it has done so."
Cadbury has also withdrawn the campaign from the market and pledged not to use it again.
The supermodel commented, "The advertisement was in poor taste on a number of levels, not least in the way they likened me to their chocolate bar. It is also a shame that it took so long for Cadbury to offer this apology."
When she posed her objection against the campaign, Naomi also won the support of the group Operation, Black Vote, with spokesman Simon Woolley saying, "Racism in the playground starts with black children being called 'chocolate bar'. At best, this is insensitive, and at worst it demonstrates Cadbury's utter disregard for causing offence."
With the catwalk queen accepting the apology issued, we can rest assured that we won't be seeing the "new diva" anytime soon.
Campbell had accused the company, run by US giant Kraft, of racism over their tag line to promote its new Bliss chocolate bar - "Move over Naomi, there is a new diva in town".
A spokesman for the firm said, "Cadbury understands that our latest advertising campaign for Cadbury Dairy Milk Bliss caused upset to Naomi Campbell and her family. It was not our intention that this campaign should offend Naomi, her family or anybody else and we are sincerely sorry that it has done so."
Cadbury has also withdrawn the campaign from the market and pledged not to use it again.
The supermodel commented, "The advertisement was in poor taste on a number of levels, not least in the way they likened me to their chocolate bar. It is also a shame that it took so long for Cadbury to offer this apology."
When she posed her objection against the campaign, Naomi also won the support of the group Operation, Black Vote, with spokesman Simon Woolley saying, "Racism in the playground starts with black children being called 'chocolate bar'. At best, this is insensitive, and at worst it demonstrates Cadbury's utter disregard for causing offence."
With the catwalk queen accepting the apology issued, we can rest assured that we won't be seeing the "new diva" anytime soon.
