Mumbai:
One of the most popular Hindi General Entertainment Channels (GEC) Colors today said it will launch two new daily soaps that will replace reality show Bigg Boss 4 which ends this week.
Phulwa and Mukti Bandhan will be aired in the 9 to 10 pm prime time band from January 12.
The serials will take the viewers to two extreme worlds with stories that pan out from one end of the spectrum to another - an 11-year-old playful girl living in the ravines
of Chambal (Phulwa) to the plush lifestyle of an egoistic top-rung 50-something businessman in Mumbai (Mukti Bandhan),
Ashvini Yardi, Head (Programming), Colors told reporters here. She said Bigg Boss 4 has helped the channel grab eyeballs and it plans to sustain the same and take it to the
next level.
"With the launch of these two shows, our effort is to present varied set-ups that will intrigue the audience across demographics. With Phulwa we will be bringing alive India's
rural heartland while Mukti Bandhan will, for the first time on Indian television, see a 50-year-old male protagonist in a prime time show," she added.
"Phulwa is a young girl's journey of how she witnesses the atrocities of the higher caste, how she decides to face the challenges ahead of her and how she creates her
own destiny," said Siddharth Tewary, Creative Director of Swastik Pictures who has also written the serial's script.
Mukti Bandhan has been adapted from Harkishen Mehta's famous Guajrati novel by the same name. It is the story of an ordinary man, I M Virani, with an extraordinary sense for business who comes out victorious but only with the support of his wife, the serial's producers said.
Phulwa and Mukti Bandhan will be aired in the 9 to 10 pm prime time band from January 12.
The serials will take the viewers to two extreme worlds with stories that pan out from one end of the spectrum to another - an 11-year-old playful girl living in the ravines
of Chambal (Phulwa) to the plush lifestyle of an egoistic top-rung 50-something businessman in Mumbai (Mukti Bandhan),
Ashvini Yardi, Head (Programming), Colors told reporters here. She said Bigg Boss 4 has helped the channel grab eyeballs and it plans to sustain the same and take it to the
next level.
"With the launch of these two shows, our effort is to present varied set-ups that will intrigue the audience across demographics. With Phulwa we will be bringing alive India's
rural heartland while Mukti Bandhan will, for the first time on Indian television, see a 50-year-old male protagonist in a prime time show," she added.
"Phulwa is a young girl's journey of how she witnesses the atrocities of the higher caste, how she decides to face the challenges ahead of her and how she creates her
own destiny," said Siddharth Tewary, Creative Director of Swastik Pictures who has also written the serial's script.
Mukti Bandhan has been adapted from Harkishen Mehta's famous Guajrati novel by the same name. It is the story of an ordinary man, I M Virani, with an extraordinary sense for business who comes out victorious but only with the support of his wife, the serial's producers said.
