New Delhi: Dear Zindagi, thank you for the first teaser of Shah Rukh Khan and Alia Bhatt's film.
Dear Zindagi Take 1 has SRK, who plays a life coach, and Alia playing kabaddi 'with' the sea. The beachside setting gives way to a cycle ride down an avenue, a scene pictured on the poster that preceded the teaser of the slice-of-life film.
Alia, who says she 'wants to be free,' is also revealed as a tree-hugger in the short and crisp clip which saves the best for last - Alia toppling off her cycle and Shah Rukh Khan's inevitable one-liner.
In an interview with , she said Team Dear Zindagi have opted for an out-of-the box idea for promoting the film: "We have decided not to take the conventional route for this movie. We will release small videos titled Dear Zindagi take 1, take 2, take 3, and so on. I am not too sure if it can be called a new marketing strategy, but the idea is to invite the viewer bit by bit into the experience of the film."
The cast of Dear Zindagi also includes Aditya Roy Kapur, Kunal Kapoor and Angad Bedi.
Earlier this week, anticipation for glimpses of the film was effectively built up by SRK and Alia this way:
SRK is currently shooting Imtiaz Ali's film after which he will begin work on Aanand L Rai's next. He also has Rahul Dholakia's Raees set for release in January. Last seen in Udta Punjab, Alia is busy with Badrinath Ki Dulhaniya, co-starring Varun Dhawan.
Dear Zindagi Take 1 has SRK, who plays a life coach, and Alia playing kabaddi 'with' the sea. The beachside setting gives way to a cycle ride down an avenue, a scene pictured on the poster that preceded the teaser of the slice-of-life film.
Alia, who says she 'wants to be free,' is also revealed as a tree-hugger in the short and crisp clip which saves the best for last - Alia toppling off her cycle and Shah Rukh Khan's inevitable one-liner.
.
In an interview with , she said Team Dear Zindagi have opted for an out-of-the box idea for promoting the film: "We have decided not to take the conventional route for this movie. We will release small videos titled Dear Zindagi take 1, take 2, take 3, and so on. I am not too sure if it can be called a new marketing strategy, but the idea is to invite the viewer bit by bit into the experience of the film."
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The cast of Dear Zindagi also includes Aditya Roy Kapur, Kunal Kapoor and Angad Bedi.
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Earlier this week, anticipation for glimpses of the film was effectively built up by SRK and Alia this way:
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SRK is currently shooting Imtiaz Ali's film after which he will begin work on Aanand L Rai's next. He also has Rahul Dholakia's Raees set for release in January. Last seen in Udta Punjab, Alia is busy with Badrinath Ki Dulhaniya, co-starring Varun Dhawan.
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