Mumbai:
Realising the importance of marketing and staying connected with audiences in present day Bollywood, veteran filmstar Dharmendra and his actor-sons Sunny and Bobby Deol have decided to go digital to reach out to their fans across the globe.
The Deols will have a website, their own YouTube channel and a Facebook page. They today launched their website and will soon have their YouTube channel and Facebook page.
Sunny said he, his father and brother will connect with viewers on a regular basis and update them on what they are doing.
"You can be online even if you are shooting. The best part about technology is that one could be on the moon and yet stay connected," he stated.
"We decided on this together. It's about moving with the times and making the best use of technology. What better way to stay connected with millions of people who love you?"
The Deols have often given power-packed performances in their films, but during 'Yamla Pagla Deewana' (featuring the three), they also went all out to promote the movie.
Dharmendra said, "The website will give us a chance to connect with fans worldwide without a mediator. Though I am not very tech-savvy, I am quite excited about the development of the site and happy with what Sunny has shown me so far."
According to him, "all these years, we have preferred to remain low-profile. For us old-timers, the beauty was in being covered up but, it is all in-your face today. We kept our personal lives private but now showbiz is all about show, rather all about showing off!."
The Deols will have a website, their own YouTube channel and a Facebook page. They today launched their website and will soon have their YouTube channel and Facebook page.
Sunny said he, his father and brother will connect with viewers on a regular basis and update them on what they are doing.
"You can be online even if you are shooting. The best part about technology is that one could be on the moon and yet stay connected," he stated.
"We decided on this together. It's about moving with the times and making the best use of technology. What better way to stay connected with millions of people who love you?"
The Deols have often given power-packed performances in their films, but during 'Yamla Pagla Deewana' (featuring the three), they also went all out to promote the movie.
Dharmendra said, "The website will give us a chance to connect with fans worldwide without a mediator. Though I am not very tech-savvy, I am quite excited about the development of the site and happy with what Sunny has shown me so far."
According to him, "all these years, we have preferred to remain low-profile. For us old-timers, the beauty was in being covered up but, it is all in-your face today. We kept our personal lives private but now showbiz is all about show, rather all about showing off!."
