Ekta Kapoor says the new show is a very passionate story of love
New Delhi:
Producer Ekta Kapoor's new sitcom Kumkum Bhagya is all set to replace Pavitra Rishta which will now be shown in a new time slot.
Actor Shabbir Ahluwalia, who is making a comeback to daily soaps with the show, will be seen playing the lead role of a rockstar opposite Balika Vadhu actress Sriti Jha.
Inspired by Jane Austen's classic Sense and Sensibility, Kumkum Bhagya on Zee TV revolves around the life of a mother who runs a marriage hall and lives with the hope of seeing her two daughters happily married someday.
"Pavitra Rishta has been on-air for over four years now and the journey has been most gratifying for me as a maker. After Kyunki Saas Bhi Kabhie Bahu thi if there is any other show which is close to my heart, then it is Pavitra Rishta. All I can say about the new show is that is it's a very passionate story of love," Ekta said in a statement.
The new show Kumkum Bhagya will air everyday at 9 pm and will replace the time slot of Pavitra Rishta which will be telecast from 6:30 pm.
Actor Shabbir Ahluwalia, who is making a comeback to daily soaps with the show, will be seen playing the lead role of a rockstar opposite Balika Vadhu actress Sriti Jha.
Inspired by Jane Austen's classic Sense and Sensibility, Kumkum Bhagya on Zee TV revolves around the life of a mother who runs a marriage hall and lives with the hope of seeing her two daughters happily married someday.
"Pavitra Rishta has been on-air for over four years now and the journey has been most gratifying for me as a maker. After Kyunki Saas Bhi Kabhie Bahu thi if there is any other show which is close to my heart, then it is Pavitra Rishta. All I can say about the new show is that is it's a very passionate story of love," Ekta said in a statement.
The new show Kumkum Bhagya will air everyday at 9 pm and will replace the time slot of Pavitra Rishta which will be telecast from 6:30 pm.
