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This Article is From Feb 05, 2014

Ekta Kapoor's new show will shunt Pavitra Rishta from its spot

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Updated : February 05, 2014 6:39 pm IST

Ekta Kapoor says the new show is a very passionate story of love

Highlights

  • Producer Ekta Kapoor's new sitcom Kumkum Bhagya is all set to replace Pavitra Rishta which will now be shown in a new time slot.
  • Actor Shabbir Ahluwalia, who is making a comeback to daily soaps with the show, will be seen playing the lead role of a rockstar opposite Balika Vadhu actress Sriti Jha.
  • Inspired by Jane Austen's classic Sense and Sensibility, Kumkum Bhagya on Zee TV revolves around the life of a mother who runs a marriage hall and lives with the hope of seeing her two daughters happily married someday.
  • "Pavitra Rishta has been on-air for over four years now and the journey has been most gratifying for me as a maker. After Kyunki Saas Bhi Kabhie Bahu thi if there is any other show which is close to my heart, then it is Pavitra Rishta. All I can say about the new show is that is it's a very passionate story of love," Ekta said in a statement.
  • The new show Kumkum Bhagya will air everyday at 9 pm and will replace the time slot of Pavitra Rishta which will be telecast from 6:30 pm.
New Delhi: Producer Ekta Kapoor's new sitcom Kumkum Bhagya is all set to replace Pavitra Rishta which will now be shown in a new time slot.

Actor Shabbir Ahluwalia, who is making a comeback to daily soaps with the show, will be seen playing the lead role of a rockstar opposite Balika Vadhu actress Sriti Jha.

Inspired by Jane Austen's classic Sense and Sensibility, Kumkum Bhagya on Zee TV revolves around the life of a mother who runs a marriage hall and lives with the hope of seeing her two daughters happily married someday.

"Pavitra Rishta has been on-air for over four years now and the journey has been most gratifying for me as a maker. After Kyunki Saas Bhi Kabhie Bahu thi if there is any other show which is close to my heart, then it is Pavitra Rishta. All I can say about the new show is that is it's a very passionate story of love," Ekta said in a statement.

The new show Kumkum Bhagya will air everyday at 9 pm and will replace the time slot of Pavitra Rishta which will be telecast from 6:30 pm.
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