Leave it to Bollywood to invent unique ways of marketing a seemingly similar theme. 'A new vigilante is in town' and he is known as 'Gabbar'. Yes, we are talking about actor Akshay Kumar's upcoming film Gabbar Is Back.
The actor took to microblogging site Twitter to introduce the film:
If you hate corruption,spread the word #GabbarIsBack.Post this & show whose side u're on!The new Vigilante is in Town pic.twitter.com/TmgHdWAMmM
- Akshay Kumar (@akshaykumar) March 11, 2015With the current political focus on corruption issues, the makers of the film are also banking heavily on the social milieu, trying to make the promotions of Gabbar Is Back unique and one-of-its-kind.
Ando so, if you are riding the Delhi Metro, you might see these hoardings out of the window:
Gabbar also had a 'Carrie Bradshaw moment' on a Mumbai BEST bus:
And also at local Mumbai stations:
Bollywood has had a fair share of vigilante films, including last year's UngliKickKickUngliKickUngliKickBadlapurMaleficentMaleficentGabbar Is Back
