The Happy New Year grand SLAM! of America included a takeover of the Twitter headquarters in San Francisco with actors Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan and the rest of the cast of the Farah Khan-directed film participating in a live question and answer session on the office premises. It was, not unexpectedly, a full house. Just hours before, Team Happy New Year had made a similar pit stop at Google.
The cast #HNYatTwitterHQ answering questions from across the globe pic.twitter.com/wjQNAcKTYl
- Happy New Year-Movie (@HNY) September 29, 2014
#HNYatTwitterHQ with @dickc the CEO of Twitter worldwide pic.twitter.com/BCOHvuhVyH
- Happy New Year-Movie (@HNY) September 29, 2014
They also came away with some personalised goodies, such as jackets, mugs and jerseys.
Shah Rukh Khan tweeted:
Leaving US of A with such fond memories.SLAM now moves 2 London.Twitter & Rishi & Dick thanx for the warmest farewell pic.twitter.com/p4B3fMSdBI
- Shah Rukh Khan (@iamsrk) September 29, 2014
Abhishek Bachchan got this:
Just customised for @juniorbachchan #HNYatTwitterHQ. Isn't it cool... pic.twitter.com/TO0IdbV3Gd
- Happy New Year-Movie (@HNY) September 29, 2014
Some selfie-love was also on display:
@HNY cast #HNYatTwitterHQ clicking selfie with the entire twitter office pic.twitter.com/VB7Z5k05RE
- Happy New Year-Movie (@HNY) September 29, 2014
@iamsrk showing abs at urging from Google audience even though he is very shy #HNYatGoogle @HNY pic.twitter.com/WdQtIEypH4
- SRKCHENNAIFC(@SRKCHENNAIFC)September 29, 2014
Google employees had this very special treat in store for their VIP guests:
Google employees performing on #Indiawaale to greet SRK and Team @HNY . Thanks, @googleindia. pic.twitter.com/X2FVY9WfwO #SRKatGoogle
- SRK Universe Gujarat (@SRKUniverseGuj) September 29, 2014
SRK promptly joined in:
Here is the @iamsrk dance with google employees #HNYatGoogle pic.twitter.com/FRQbb9DSlW #SRKatGoogle @hny
- SRK Universe Gujarat (@SRKUniverseGuj) September 29, 2014
And while Google Senior Vice President Sundar Pichai didn't dance, he did join SRK, Deepika and the gang in the Google Q & A:
Here is the team @hny at #HNYatGoogle pic.twitter.com/cTad2bXOZS @redchilliesent
- SRK Universe Gujarat (@SRKUniverseGuj) September 29, 2014
This was the very first time the cast and crew of a Bollywood film have promoted their movie at either the Twitter or Google headquarters. Twitter, in particular, has played a starring role in the Happy New Year publicity extravaganza - apart from releasing the first poster and trailers of the movie with autographed messages embedded in the video, the six actors - SRK, Deepika, Abhishek, Boman Irani, Sonu Sood and Vivaan Shah - also changed their Twitter handles to the names of the character they play in the film. Happy New Year will release on October 24, a day after Diwali.