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This Article is From Mar 05, 2013

I, Me Aur Main fails to impress at the box office

<i>I, Me Aur Main</i> fails to impress at the box office
Last weekend proved to be quite a disappointment at the box office as neither I, Me Aur Main nor The Attacks of 26/11 managed to garner any scores.
Mumbai: Last weekend proved to be quite a disappointment at the box office as none of the three releases - I, Me Aur Main, The Attacks of 26/11 and Bloody Ishq managed to garner any scores.

The films didn't open well and the business went from bad to worse in the weekend leading to Monday (March 4, 2013). The Attacks of 26/11 has collected Rs 4.81 crore in its opening weekend with Friday (March 1, 2013) being Rs 1.36 crore, Saturday (March 2, 2013) being Rs 1.45 crore and Sunday (March 3, 2013) being 2 crore.

While the collections of I, Me Aur Main are Rs 5.23 crore in its opening weekend with Friday (March 1, 2013) being Rs 1.44 crore, Saturday (March 2, 2013)- Rs 1.76 crore and Sunday (March 3, 2013) being Rs 2.01 crore.

Meanwhile, Kai Po Che! collected Rs 27.46 crore in its first week and its second weekend is at R 8.52 crore with Friday (March 1, 2013) being - Rs 1.74 crore, Saturday (March 2, 2013) is Rs 2.87 crore and Sunday (March 3, 2013) was Rs 3.97 crore. The total collection of Kai Po Che! in its first 10 days is at Rs 36 crore all-India.

Amod Mehra, trade analyst said, "Both I, Me Aur Main and The Attacks of 26/11 opened very badly and there was hardly any improvement even on Sunday, which is considered to be a better day. No one is interested in watching The Attacks of 26/11. The film didn't have any star cast and it lacked emotions for any audience to connect with. Everything seems half-hearted and overall is an insipid film."

According to Amod Mehra, the title of I, Me Aur Main didn't work for the film and the timing of the release was the last nail on the coffin.

He added, "The only saving grace of the film is its length but the music failed as well. The second weekend of Kai Po Che! failed to impress as the film was promoted as the story of three friends but turned out to be around the Godhra riots, which backfired. Bloody Ishq is a washout."

Trade expert Atul Mohan added, "The Attacks of 26/11 had a mixed response among the audience. It is a crowded week, plus there are exams as well which has resulted in the downfall of the John Abraham starrer. John's fans are youngsters and they are busy with their exams."

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