
'Eid is owned by Salman Khan,' said Karan Johar (courtesy: karanjohar)
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'I don't want to (release films during Eid),' said Karan
'That is owned by Salman Khan,' he said
'We are here to release films to optimise numbers,' he added
The 'right date' could either cash in on the potentially more profitable holiday weekends or ensure that the film runs unchallenged by a bigger release for a couple of weekends at least. In what has become a recently established tradition in Bollywood, festivals are divided up Khan-wise: Eid belongs to Salman, as everyone seems to concede now; Diwali often has a Shah Rukh Khan film booked and Christmas is reserved for Aamir Khan. Last August, Akshay Kumar's Rustom and Hrithik Roshan's Mohenjo Daro opened together on the Independence Day weekend.
Making a date with the box office is a potential minefield. "We have to see lot of verticals before releasing a film. We have to strategies a release date, the post work of a film is very critical. The release date is becoming more challenging and we toy about it a lot," Karan Johar explained, reported PTI.
He should know - his film Ae Dil Hai Mushkil clashed Ajay Devgn's Shivaay last Diwali, rather unpleasantly with Ajay posting what appeared to be evidence that Karan Johar had paid for favourable tweets of his film (he hadn't). It was a reminder that Bollywood is ruthless about bottomlines and the pursuit of profit or potential lack of it often gets ugly.
Badrinath Ki Dulhania, which stars Varun Dhawan and Alia Bhatt, has found itself a festive date not already booked by a Khan. "We are releasing the film on Holi. It's my first festive release so I am very excited. We never get these days (festive dates). I will start from Holi and then move to Diwali, Eid," Varun said, reported PTI. Karan Johar quipped, "We will also clash."
(With inputs from PTI)