Zee Television Network has commissioned 6-7 such serials for its new entertainment channel Zindagi
Kolkata:
Television artists from India andPakistan are now collaborating on co-productions for a seriesof TV serials aimed at building people to people relationson both sides of the border.
For its new Hindi entertainment channel 'Zindagi', whichwould be launched on June 23, Zee Television Network hascommissioned 6-7 serials where artists of both theneighbouring countries would be working together.
"In some serials the stories and writers are from Pakistanwhile the artists are Indian. And in others, the story is fromIndia but the artists are from Pakistan," Shailja Kejriwal,creative head of the project, told PTI here.
In town to promote the new channel which is projected inthe premium mass category, she said the co-productions havebeen commissioned and should go on air by the end of the year .The stories would give the TV audience of India a slice ofdaily life in Pakistan by dwelling on romance and family dramaas the people in the two countries share the same culturalbackgrounds, morals and values.
"The lives of people in Pakistan are not confined toviolence and terrorism. They also face family, cultural, moraland love related issues like we do. We want to show that tothe people in India," Kejriwal said when asked about the kindof stories which would be told by means of these TV serials.
"Entertainment is the best way to bring people closer toeach other and we see this channel as a vehicle to buildpeople to people contact. This also goes with our philosophyof vasudhaiva kutumbakam which means the world is ourfamily," the official said.
Before the co-productions are ready, 'Zindagi' will showsyndicated content from Pakistan.
"The TV industry is bigger than the film industry inPakistan and so the serials get the best of talent. UnlikeIndia, the serials are based on famous novels and thereforehave a finite ending. It does not go on and on like some ofour serials," she said.
Priyanka Datta, business head of the channel, said theyare also in talks for getting syndicated content from all overthe world.
"Turkey, Latin America, Egypt and Bangladesh is on ourmap," she said.
For its new Hindi entertainment channel 'Zindagi', whichwould be launched on June 23, Zee Television Network hascommissioned 6-7 serials where artists of both theneighbouring countries would be working together.
"In some serials the stories and writers are from Pakistanwhile the artists are Indian. And in others, the story is fromIndia but the artists are from Pakistan," Shailja Kejriwal,creative head of the project, told PTI here.
In town to promote the new channel which is projected inthe premium mass category, she said the co-productions havebeen commissioned and should go on air by the end of the year .The stories would give the TV audience of India a slice ofdaily life in Pakistan by dwelling on romance and family dramaas the people in the two countries share the same culturalbackgrounds, morals and values.
"The lives of people in Pakistan are not confined toviolence and terrorism. They also face family, cultural, moraland love related issues like we do. We want to show that tothe people in India," Kejriwal said when asked about the kindof stories which would be told by means of these TV serials.
"Entertainment is the best way to bring people closer toeach other and we see this channel as a vehicle to buildpeople to people contact. This also goes with our philosophyof vasudhaiva kutumbakam which means the world is ourfamily," the official said.
Before the co-productions are ready, 'Zindagi' will showsyndicated content from Pakistan.
"The TV industry is bigger than the film industry inPakistan and so the serials get the best of talent. UnlikeIndia, the serials are based on famous novels and thereforehave a finite ending. It does not go on and on like some ofour serials," she said.
Priyanka Datta, business head of the channel, said theyare also in talks for getting syndicated content from all overthe world.
"Turkey, Latin America, Egypt and Bangladesh is on ourmap," she said.
