Justin and Jimmy star in two quirky ads comparing the benefits and the features of the two new Apple iPhones.
The Apple iPhone 6 and iPhone 6 Plus onslaught features serious celebrity cred. You've probably seen U2 perform at the launch event and release their new album. You will not have seen singer Justin Timberlake or TV host Jimmy Fallon at the launch - they weren't there. But they're making their presence felt in a far stealthier manner.
Justin and Jimmy - or rather the voices and hands of Justin and Jimmy - star in two quirky ads comparing the benefits and the features of the two new Apple iPhones. (Also Read: Apple Surprise Bonus: U2 Launches Songs of Innocence, Free on iTunes)
While the first ad has the celebrities singing the Richard Strauss composition 'Thus Spoke Zarathustra' (more famous as the theme song of the movie 2001: A Space Odyssey), to shots of their hands sifting through the various new features of the phone:
The second commercial has the two of them arguing over the size and the apps which have helped them make their health better:
What the two are trying to knock into the viewer's head is the fact that this iPhone is not just better than its previous models but is also 'Bigger than Bigger'.
This strategy may or may not help the sale of the phone, in spite of the exorbitant rate at which it may be put on sale initially.
Justin Timberlake and Jimmy Fallon have previously teamed up multiple times for the entertainment of others. Watch:
The Hashtag Onslaught
The Summer Camp Shenanigans
Bringing Sexy Back