Unfazed by opposition fromtheatre-owners against his decision to release his Tamil filmVishwaroopam on Direct-To-Home (DTH) platform also, veteranactor Kamal Haasan today said the effort was an "evolutionarygrowth" and insisted it was the "way to go forward."
Seeking to assuage any apprehension, he said the effortof monetising his film has been done in a way withoutdisturbing the "ecosystem of the cinema business."
Announcing a tie-up with Airtel DTH, one of the firmsthat will telecast his film on January 10, next year, he saidthe film would be released in 390-odd theatres but the aim wasto take it to 450 in the state.
"Like satellite television this (effort of releasing themovie on DTH) is an evolutionary growth...the monetisation isvery well-planned and we debated it with DTH companies withoutdisturbing the ecosystem of the (cinema) business. This is theway to go forward," the 'Sadma' star said.
The opposition came from those who were not screening themovie, he said. He claimed this was a 'first-of-its-kind' initiativeacross the globe and said it was in no way an experiment as"we are making use of the technology and money which isalready there."
In such a case the content developer will also benefitmonetarily and enough anti-piracy technology has beenincorporated, he said. There would be no advertisement and the movie will beshown by five DTH providers on January 10, a day ahead of thefilm's release in theatre, he added.
Theatre owners are up in arms against the national awardwinning actor's decision to release the film on DTH, and havebeen threatening to boycott his movies. The film stars among others actor Rahul Bose, filmmakerShekhar Kapoor and Andrea Jeremiah.
Seeking to assuage any apprehension, he said the effortof monetising his film has been done in a way withoutdisturbing the "ecosystem of the cinema business."
Announcing a tie-up with Airtel DTH, one of the firmsthat will telecast his film on January 10, next year, he saidthe film would be released in 390-odd theatres but the aim wasto take it to 450 in the state.
"Like satellite television this (effort of releasing themovie on DTH) is an evolutionary growth...the monetisation isvery well-planned and we debated it with DTH companies withoutdisturbing the ecosystem of the (cinema) business. This is theway to go forward," the 'Sadma' star said.
The opposition came from those who were not screening themovie, he said. He claimed this was a 'first-of-its-kind' initiativeacross the globe and said it was in no way an experiment as"we are making use of the technology and money which isalready there."
In such a case the content developer will also benefitmonetarily and enough anti-piracy technology has beenincorporated, he said. There would be no advertisement and the movie will beshown by five DTH providers on January 10, a day ahead of thefilm's release in theatre, he added.
Theatre owners are up in arms against the national awardwinning actor's decision to release the film on DTH, and havebeen threatening to boycott his movies. The film stars among others actor Rahul Bose, filmmakerShekhar Kapoor and Andrea Jeremiah.
