Produced and directed by Mr Haasan, the film stars the 58-year-old actor in the lead alongwith Pooja Kumar, Rahul Bose, Andrea Jeremiah and Jaideep Ahlawat.
New Delhi:
Kamal Haasan's upcoming spythriller Viswaroopam is all set to premiere on DTH platformvia Airtel digital TV, a day before its release in theatres.The first of its kind initiative in India will enablecustomers of Airtel DTH to view the movie 12 hours before itstheatrical release.
"I'm proud to be associated with Airtel DTH in thispioneering venture, which takes the combination ofentertainment and technology to even greater heights. I'm veryhappy with the thought that many more viewers will be able toenjoy Vishwaroopam in the comfort of their homes," saidHaasan.
Produced and directed by Mr Haasan, the film stars the58-year-old actor in the lead alongwith Pooja Kumar, RahulBose, Andrea Jeremiah and Jaideep Ahlawat.
While the movie would release in theatres on January 11,2013, it will be premiered on Airtel DTH's Pay Per View (PPV)at 9:30pm on January 10, 2013 in Tamil, Telugu & Hindi.
"We are proud to launch yet another industry first onAirtel DTH providing customers in the country an innovativeopportunity to enjoy the movie before its theatrical release.I am certain that Kamal Haasan fans will make the maximum outof this initiative and enjoy the movie in the convenience oftheir homes along with family and friends," said Shashi Arora,CEO- DTH/ Media, Bharti Airtel.
"I'm proud to be associated with Airtel DTH in thispioneering venture, which takes the combination ofentertainment and technology to even greater heights. I'm veryhappy with the thought that many more viewers will be able toenjoy Vishwaroopam in the comfort of their homes," saidHaasan.
Produced and directed by Mr Haasan, the film stars the58-year-old actor in the lead alongwith Pooja Kumar, RahulBose, Andrea Jeremiah and Jaideep Ahlawat.
While the movie would release in theatres on January 11,2013, it will be premiered on Airtel DTH's Pay Per View (PPV)at 9:30pm on January 10, 2013 in Tamil, Telugu & Hindi.
"We are proud to launch yet another industry first onAirtel DTH providing customers in the country an innovativeopportunity to enjoy the movie before its theatrical release.I am certain that Kamal Haasan fans will make the maximum outof this initiative and enjoy the movie in the convenience oftheir homes along with family and friends," said Shashi Arora,CEO- DTH/ Media, Bharti Airtel.
