London:
Pop star Katy Perry has become the new face of hair styling brand ghd.
The 'Firework' singer is the brand's new global ambassador and will promote a range of products, including their sought-after hair straighteners, in a new campaign shot by renowned photographer David LaChapelle, reported Femalefirst.
The iconic British brand has also signed to become an International Tour Sponsor for Katy's forthcoming 'California
Dreams 2011' tour, and plans to involve its talented professional hair stylist ambassadors in concert-related events throughout the world.
"I'm so excited to be working with ghd, especially using their tools on my 'California Dreams' tour to get me stage ready. ghd products have a reputation of being the best products in the biz, and I like being associated with that," said Perry.
"I'm very excited to reveal the styles I did with legendary David LaChapelle in the upcoming ghd campaign. Keep your eyes peeled for it!"
The 'Firework' singer is the brand's new global ambassador and will promote a range of products, including their sought-after hair straighteners, in a new campaign shot by renowned photographer David LaChapelle, reported Femalefirst.
The iconic British brand has also signed to become an International Tour Sponsor for Katy's forthcoming 'California
Dreams 2011' tour, and plans to involve its talented professional hair stylist ambassadors in concert-related events throughout the world.
"I'm so excited to be working with ghd, especially using their tools on my 'California Dreams' tour to get me stage ready. ghd products have a reputation of being the best products in the biz, and I like being associated with that," said Perry.
"I'm very excited to reveal the styles I did with legendary David LaChapelle in the upcoming ghd campaign. Keep your eyes peeled for it!"
