Kaun Banega Crorepati 8 will be launched in the middle of August after Big B's Yudh gets over.
Mumbai:
The eighth season of popular TV game show Kaun Banega Crorepati , which will see megastar Amitabh Bachchan returning to the host's chair, promises to touch people's hearts with the stories of community bonding.
The show, which emphasised the 'common man' theme last year, will revolve around the hopes of people with diverse regional, cultural and religious backgrounds. (Also read: Amitabh Bachchan: Enjoy the Role of a Crusader on KBC)
"Kaun Banega Crorepati over the years has established itself as an institution on television. The show and our legendary host Amitabh Bachchan ignite hope and positivity in the hearts of the nation," Gaurav Seth, Senior VP and Marketing Head, Sony Entertainment Television, said in a statement.
"This year's campaign further articulates the positioning, that KBC is not only about winning money. This season, the show, with its unique ability to appeal to a wider and universal audience, will showcase social transformation, portraying stories of everyday heroes and community bonding," he added.
The core message of this season's campaign strengthens this proposition with the thought Yahan Sirf Paise Nahi, Dil Bhi Jeete Jate Hain (We don't win money only, we win hearts too). (Also read: Amitabh Bachchan Juggling Two TV shows: Yudh and Kaun Banega Crorepati)
Kaun Banega Crorepati 8 will be launched in the middle of August after Big B's current runninmg show Yudh gets over.
The show, which emphasised the 'common man' theme last year, will revolve around the hopes of people with diverse regional, cultural and religious backgrounds. (Also read: Amitabh Bachchan: Enjoy the Role of a Crusader on KBC)
"Kaun Banega Crorepati over the years has established itself as an institution on television. The show and our legendary host Amitabh Bachchan ignite hope and positivity in the hearts of the nation," Gaurav Seth, Senior VP and Marketing Head, Sony Entertainment Television, said in a statement.
"This year's campaign further articulates the positioning, that KBC is not only about winning money. This season, the show, with its unique ability to appeal to a wider and universal audience, will showcase social transformation, portraying stories of everyday heroes and community bonding," he added.
The core message of this season's campaign strengthens this proposition with the thought Yahan Sirf Paise Nahi, Dil Bhi Jeete Jate Hain (We don't win money only, we win hearts too). (Also read: Amitabh Bachchan Juggling Two TV shows: Yudh and Kaun Banega Crorepati)
Kaun Banega Crorepati 8 will be launched in the middle of August after Big B's current runninmg show Yudh gets over.
