Akshay Kumar's new film Kesari made over Rs 40 crores just in its first weekend but trade analyst Tarab Adarsh says that the weekend collection could have been better. Kesari's first weekend numbers appears to have been affected by the ongoing Indian Premier League, which took off on Saturday. "Kesari puts up an impressive total... North circuits are superb... While the 4-day total is good, the biz on Sat and Sun should've been higher, since the word of mouth is excellent... Thu 21.06 cr, Fri 16.75 cr, Sat 18.75 cr, Sun 21.51 cr. Total: Rs 78.07 cr. India biz," tweeted Mr Adarsh.
#Kesari puts up an impressive total... North circuits are superb... While the 4-day total is good, the biz on Sat and Sun should've been higher, since the word of mouth is excellent... Thu 21.06 cr, Fri 16.75 cr, Sat 18.75 cr, Sun 21.51 cr. Total: Rs 78.07 cr. India biz.
— taran adarsh (@taran_adarsh) March 25, 2019
In another tweet, he added that solid ticket sales on weekdays will ensure a steady run for Kesari at the box office: "Section of the industry feels IPL 2019 curtailed the growth of Kesari on Sat [evening] and Sun... Two days that could've made a big difference to the *extended* weekend total... Weekdays pivotal... Strong numbers and solid trending [Mon-Thu] are a must."
Section of the industry feels #IPL2019 curtailed the growth of #Kesari on Sat [evening] and Sun... Two days that could've made a biggg difference to the *extended* weekend total... Weekdays pivotal... Strong numbers and solid trending [Mon-Thu] are a must.
— taran adarsh (@taran_adarsh) March 25, 2019
Meanwhile, Kesari released to score the highest opening day collections amongst films that released in 2019. It made over Rs 50 crore in just three days and over Rs 75 crore in just five: "Kesari benchmarks... Highest *Day 1* of 2019 [so far]: Rs 21.06 cr, Crossed Rs 50 cr: Day 3, Crossed Rs 75 cr: Day 4. Highest opening weekend of 2019 [so far]: Rs 78.07 cr [4 days; Thu-Sun] India biz."
#Kesari benchmarks...
— taran adarsh (@taran_adarsh) March 25, 2019
Highest *Day 1* of 2019 [so far]: Rs 21.06 cr
Crossed Rs 50 cr: Day 3
Crossed Rs 75 cr: Day 4
Highest opening weekend of 2019 [so far]: Rs 78.07 cr [4 days; Thu-Sun]
India biz.
Directed by Anurag Singh, Kesari is based on the Battle of Saragarhi, 1897. Akshay Kumar co-stars with Parineeti Chopra in the film. Kesari marks Akshay Kumar's second biggest opening film after Gold, which fetched Rs 25 crore on Day 1.
