Kiran Rao's Ship of Theseus will hit the screens on July 19
Mumbai:
Filmmaker Kiran Rao, who isreleasing Ship of Theseus in Mumbai, Pune, Delhi, Bangaloreand Kolkata initially, has come up with an online votingoption for audiences to view the movie in other cities.
Directed by Anand Gandhi, the film premiered at the2012 Toronto International Film Festival and received criticalacclaim. Is being released by Kiran Rao in association with UTVMotion Pictures in India.
To cater to a larger audience, the makers arelaunching an online voting system - 'Vote for the film in yourcity' - where people in various cities can vote to watch thefilm. The movie will be screened in those cities which get themaximum votes.
"We feel there are a good number of people who liveoutside of the big cities like Mumbai and Delhi who are alsokeen to watch Ship of Theseus. With our online campaign'Vote for the film in your city' our effort is to gauge theinterest of that audience, and hopefully based on that to takethe film to them," said Kiran in a statement.
The team is currently putting together on a portalwhich will launch this week."It's an exciting new way to reach out to viewers, ademocratization of cinema, where audiences decide what theywant to see. It's great that we have been able to worktogether with UTV on this initiative," said Gandhi.
Ship Of Theseus explores questions of identity,justice, beauty and death through the stories of anexperimental photographer, an ailing monk and a stockbroker.It will hit the theatres on July 19.
Directed by Anand Gandhi, the film premiered at the2012 Toronto International Film Festival and received criticalacclaim. Is being released by Kiran Rao in association with UTVMotion Pictures in India.
To cater to a larger audience, the makers arelaunching an online voting system - 'Vote for the film in yourcity' - where people in various cities can vote to watch thefilm. The movie will be screened in those cities which get themaximum votes.
"We feel there are a good number of people who liveoutside of the big cities like Mumbai and Delhi who are alsokeen to watch Ship of Theseus. With our online campaign'Vote for the film in your city' our effort is to gauge theinterest of that audience, and hopefully based on that to takethe film to them," said Kiran in a statement.
The team is currently putting together on a portalwhich will launch this week."It's an exciting new way to reach out to viewers, ademocratization of cinema, where audiences decide what theywant to see. It's great that we have been able to worktogether with UTV on this initiative," said Gandhi.
Ship Of Theseus explores questions of identity,justice, beauty and death through the stories of anexperimental photographer, an ailing monk and a stockbroker.It will hit the theatres on July 19.
