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This Article is From Dec 08, 2012

Life of Pi to receive Tourism Awards

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Updated : December 08, 2012 5:33 pm IST

Director Ang Lee and Yann Martel, writer of the book on which the film is based, would receive the awards, Union Tourism Minister Chiranjeevi said.

Highlights

  • Hollywood adventure film Life of Pi is all set to receive two National Tourism Awards from the Government for promoting India as a tourism destination, especially Puducherry and Munnar in Kerala.
  • Director Ang Lee and Yann Martel, writer of the book on which the film is based, would receive the awards, Union Tourism Minister Chiranjeevi said.
  • The film tells the story of an Indian boy from Pondicherry, who survives a shipwreck and remains stranded for 227 days on a boat in the Pacific Ocean with a Bengal tiger.
  • Chiranjeevi expressed hope that "this will go a long way in encouraging more and more film producers from abroad to shoot their films in India."
  • Every year, the Tourism Ministry recognises various stakeholders, including filmmakers and writers, for their contribution in promoting Indian tourism by conferring these awards.
  • The ministry has identified 'Film Tourism' as a niche tourism product and has requested state governments and Union Territory administrations to recognise the potential of film tourism and constitute special bodies to facilitate filming in their respective areas.
  • In February, the ministry signed an MoU with Ministry of Information and Broadcasting as a major initiative to promote the 'Incredible India' campaign and cinemas of India as a sub brand of 'Incredible India' at various international film festivals and markets abroad.
  • The MoU is expected to enhance the reach of 'Incredible India' through the medium of cinema, develop a synergy between tourism and film industry and provide a platform for enabling partnerships between the Indian and global film industry.
New Delhi: Hollywood adventure film Life ofPi is all set to receive two National Tourism Awards from theGovernment for promoting India as a tourism destination,especially Puducherry and Munnar in Kerala.

Director Ang Lee and Yann Martel, writer of the book onwhich the film is based, would receive the awards, UnionTourism Minister Chiranjeevi said.

The film tells the story of an Indian boy fromPondicherry, who survives a shipwreck and remains stranded for227 days on a boat in the Pacific Ocean with a Bengal tiger.

Chiranjeevi expressed hope that "this will go a long wayin encouraging more and more film producers from abroad toshoot their films in India."

Every year, the Tourism Ministry recognises variousstakeholders, including filmmakers and writers, for theircontribution in promoting Indian tourism by conferring theseawards.

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The ministry has identified 'Film Tourism' as a nichetourism product and has requested state governments and UnionTerritory administrations to recognise the potential of filmtourism and constitute special bodies to facilitate filming intheir respective areas.

In February, the ministry signed an MoU with Ministry ofInformation and Broadcasting as a major initiative to promotethe 'Incredible India' campaign and cinemas of India as a subbrand of 'Incredible India' at various international filmfestivals and markets abroad.

Advertisement
The MoU is expected to enhance the reach of 'IncredibleIndia' through the medium of cinema, develop a synergy betweentourism and film industry and provide a platform for enablingpartnerships between the Indian and global film industry.
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