Ekta Kapoor along with actors Emraan Hashmi and Huma Qureshi, participated in a yajna for the success of the horror film.
Maha Kumbh visit to seek blessings for Ek Thi Daayan: Ekta Kapoor:
Producer Ekta Kapoor, who tookthe holy dip at the ongoing Maha Kumbh mela in Allahabadyesterday, says she was there not to promote her upcomingventure Ek Thi Daayan but to seek blessings for the film.
The 37-year-old, along with actors Emraan Hashmi and HumaQureshi, also participated in a yajna for the success of thehorror film.
"Promotion is the wrong word. I visited Maha Kumbh toseek blessings for the film and not promote it. I feel thereis nothing wrong with that. Everyone participating in it wasthere for that very reason, so how are we different? Besideshard work, I think it is necessary to have blessings," Ektatold PTI over the phone from Allahabad.
There were clear instructions from the administrationthat no film promotion activity would be allowed at the melabut the team was allowed after they promised to keep theirmovement low-key.
"I believe that when the intent is right there is noproblem at all. We made our intention very clear to theauthorities and we did not face any trouble at all," sheadded.
When asked about the Maha Kumbh experience, Ekta, knownto be a religious person, said, "It was a once in a life timeexperience. I have visited two Kumbh melas in the past butthis is my first Maha Kumbh.
"We all felt very enlightened and emotionally calm afterthe yajna and the dip at sangam. The energy there was sopositive and peaceful. It was a great experience for all ofus," she said.
Ek Thi Daayan also stars Konkona Sen Sharma and KalkiKoechlin. The film has been directed by Kannan Iyer andco-produced by Vishal Bhardwaj.
"Ek Thi Daayan was an experience in itself. Vishal andMukul (Sharma) have written a wonderful folklore horror film.It has all the recipes of a super entertaining film. To top itall we have Emraan, who is like the master of this genre now,and three actresses, who are very different from each other.
"I am really excited about the film... we all are infact. It is a film very close to my heart," Ekta said.
Ek Thi Daayan will hit theatres on April 18.
The 37-year-old, along with actors Emraan Hashmi and HumaQureshi, also participated in a yajna for the success of thehorror film.
"Promotion is the wrong word. I visited Maha Kumbh toseek blessings for the film and not promote it. I feel thereis nothing wrong with that. Everyone participating in it wasthere for that very reason, so how are we different? Besideshard work, I think it is necessary to have blessings," Ektatold PTI over the phone from Allahabad.
There were clear instructions from the administrationthat no film promotion activity would be allowed at the melabut the team was allowed after they promised to keep theirmovement low-key.
"I believe that when the intent is right there is noproblem at all. We made our intention very clear to theauthorities and we did not face any trouble at all," sheadded.
When asked about the Maha Kumbh experience, Ekta, knownto be a religious person, said, "It was a once in a life timeexperience. I have visited two Kumbh melas in the past butthis is my first Maha Kumbh.
"We all felt very enlightened and emotionally calm afterthe yajna and the dip at sangam. The energy there was sopositive and peaceful. It was a great experience for all ofus," she said.
Ek Thi Daayan also stars Konkona Sen Sharma and KalkiKoechlin. The film has been directed by Kannan Iyer andco-produced by Vishal Bhardwaj.
"Ek Thi Daayan was an experience in itself. Vishal andMukul (Sharma) have written a wonderful folklore horror film.It has all the recipes of a super entertaining film. To top itall we have Emraan, who is like the master of this genre now,and three actresses, who are very different from each other.
"I am really excited about the film... we all are infact. It is a film very close to my heart," Ekta said.
Ek Thi Daayan will hit theatres on April 18.
