Vijay in Mersal. @MersalFilm
New Delhi:
Tamil actor Vijay's Mersal is giving tough competition to Aamir Khan and Ajay Devgn at the Box Office. The film has earned over Rs 100 crore worldwide in over three days since its release. The gloom at the box office due to double taxation by the government post GST or Goods and Services Tax impacted the film industry in Tamil Nadu. Mersal has brought the cheer back. The film is running to packed houses with a show beginning as early as 4:45 am and with extra shows being added. Mersal, which means "stunning", generated a controversy after the BJP demanded that lines which denounce the new national sales tax or GST be dropped from the film.
Trade analyst Taran Adarsh shared a glimpse of the film's box office performance and tweeted: "Tamil film Mersal is chasing a massive total in international markets, despite stiff opposition posed by the two Hindi releases. It won't be erroneous to state that Tamil film Mersal is collecting more than the two Hindi releases in some key international markets."
So what has done it for Mersal - the story of a doctor, who exposes malpractices and corruption in the medical industry? Or the film's narrative, which is critical of the GST (lead actor Vijay says in the film: "In India we pay 12 per cent GST for medicine, while there's no GST for alcohol). The film also highlights the Gorakhpur child deaths and power outage at a hospital in Pondicherry. The GST dialogue has gone viral with Vijay's fans, who also thanked the government for making the film a phenomenon.
So far, Aamir Khan's Secret Superstar, with a strong word of mouth, collected over Rs 22 crore since its release on October 19 and Ajay Devgn's Golmaal Again drew in the laughs collecting over Rs 58 crore.
But Mersal remains the Diwali release winner.
Trade analyst Taran Adarsh shared a glimpse of the film's box office performance and tweeted: "Tamil film Mersal is chasing a massive total in international markets, despite stiff opposition posed by the two Hindi releases. It won't be erroneous to state that Tamil film Mersal is collecting more than the two Hindi releases in some key international markets."
Tamil film #Mersal is chasing a MASSIVE TOTAL in international markets, despite stiff opposition posed by the two Hindi releases...
- taran adarsh (@taran_adarsh) October 22, 2017
It won't be erroneous to state that Tamil film #Mersal is collecting more than the two Hindi releases in some key international markets.
- taran adarsh (@taran_adarsh) October 22, 2017
So what has done it for Mersal - the story of a doctor, who exposes malpractices and corruption in the medical industry? Or the film's narrative, which is critical of the GST (lead actor Vijay says in the film: "In India we pay 12 per cent GST for medicine, while there's no GST for alcohol). The film also highlights the Gorakhpur child deaths and power outage at a hospital in Pondicherry. The GST dialogue has gone viral with Vijay's fans, who also thanked the government for making the film a phenomenon.
So far, Aamir Khan's Secret Superstar, with a strong word of mouth, collected over Rs 22 crore since its release on October 19 and Ajay Devgn's Golmaal Again drew in the laughs collecting over Rs 58 crore.
But Mersal remains the Diwali release winner.
