Amitabh Bachchan, who watched Rustom on Thursday, wore his heart on his sleeve:
T 2346 - Back from trial of 'Rustom' .. a gripping true tale .. was in Univ when this case happened .. wishing all the very best !
— Amitabh Bachchan (@SrBachchan) 11 August 2016
T 2346 - Wishing Akshay , Ileana and all the cast and crew of 'RUSTOM' the very best .. engrossing and gripping film !!
— Amitabh Bachchan (@SrBachchan) 11 August 2016
Akshay's wife Twinkle Khanna, actor Rishi Kapoor and Big B's son Abhishek carefully took no sides:
Wishing my friendly neighbourhood SpiderMan @iHrithik all the best today-Here's to #MohenjoDaro and #Rustom both doing well:)
— Twinkle Khanna (@mrsfunnybones) August 12, 2016
Wishing the sincerest "Bestest" to both the film's at the Box Office. YO! pic.twitter.com/uYwu7xWpLg
— Rishi Kapoor (@chintskap) August 12, 2016
To my braz @iHrithik , Ashutosh, Sunita and Pooja all the best for the release of Mohenjo Daro. Go make history guys.! All the best.
— Abhishek Bachchan (@juniorbachchan) August 12, 2016
Wishing all the best to my friend @akshaykumar ,@Ileana_Official @eshagupta2811 Arjan for the release of Rustom today. Go watch guys.
— Abhishek Bachchan (@juniorbachchan) August 12, 2016
Actresses Huma Qureshi, Athiya Shetty and filmmakers Goldie Behl and Nikhil Advani showed love to Akshay on Twitter.
Chaliye sab jao #Rustom dekho @akshaykumar has hit one more out of the park !!!
— Huma Qureshi (@humasqureshi) August 12, 2016
Saw Rustom last night, was so gripping, a must watch! All the best @akshaykumar sir, @eshagupta2811 and @Ileana_Official (best cryer ever!!)
— Athiya Shetty (@theathiyashetty) August 12, 2016
Looking forward to seeing #Rustom all the very best @akshaykumar
— goldie behl (@GOLDIEBEHL) August 12, 2016
Best of luck Sir. Once again breaking barriers. @akshaykumar #Rustom
— Nikkhil Advani (@nikkhiladvani) August 12, 2016
Hrithik's Mohenjo Daro was singled out for dedicated love from Varun Dhawan, Farhan Akhtar, Arjun Kapoor, Riteish Deshmukh, Aditi Rao Hydari and Sajid Khan.
Really looking forward to catch @iHrithik in #MohenjoDaro. He's a one man army. Best of luck to good folks @utv and ashu sir
— Varun dhawan (@Varun_dvn) 10 August 2016
All the best to @iHrithik and @hegdepooja for #MohenjoDaro !!! All that effort will not go in vain....
— Arjun Kapoor (@arjunk26) 11 August 2016
A big shout out to mi amigo @iHrithik for the release of #MohenjoDaro .. Wish you and the team a 'historical' success.
— Farhan Akhtar (@FarOutAkhtar) 11 August 2016
Thank you for raising the bar and inspiring us to jump off the ground. All the best for Tom @iHrithik sir!
— Tiger Shroff (@iTIGERSHROFF) 11 August 2016
Wishing you super success my friend @iHrithik . #MohenjoDaro looking forwarding to watching it. Cheers
— Riteish Deshmukh (@Riteishd) 12 August 2016
Sarman all set to create History wid HisStory of triumph! All d best team #MohenjoDaro @iHrithik
— Pulkit Samrat (@PulkitSamrat) 11 August 2016
n best wishes fr debut Miss @hegdepooja
Big luck for this epic @iHrithik @agpplofficial @hegdepooja and the entire team of #MohenjoDaro
— Aditi Rao Hydari (@aditiraohydari) August 12, 2016
Wishing u a superduper box office week duggu @iHrithik
— Sajid Khan (@SimplySajidK) August 12, 2016
The last few days has seen a massive Rustom Dekho campaign being run by Bollywood. Stars like Salman Khan, Ranveer Singh, Alia Bhatt, Varun Dhawan, Sidharth Malhotra, Sonakshi Sinha and Fawad Khan posted video appeals to their fans to go and watch the film.
Rustom was even wished luck by Rajinikanth, who posted one of his rare tweets addressed to Akshay, his co-star from the Enthiran sequel.
Akshay Kumar's Rustom, which also stars Ileana D'Cruz and Esha Gupta, is based on the Nanavati case which led to landmark judicial reform.
Mohenjo Daro, starring Hrithik Roshan and Pooja Hegde, is set in the era of Indus Valley Civilisation. It has been criticized for historical inaccuracies ever since the release of the film's first poster. Director Ashutosh Gowariker and Hrithik have defended the film. "The director has had to pick one theory and construct this film based on that," Hrithik told NDTV.