Neha Dhupia launches her lingerie and fragrances portal

Mumbai: Neha Dhupia's new role as a businesswoman has finally taken off. The actress recently launched her online lingerie and fragrances portal. Though there has been no bash or event to launch the website, she's planning it at a later date as she is presently busy with her shoots and other commitments which require constant travelling.

For the past few months, the star had been working with a team of stylists and designers to create the website with several international brands on offer. She counts herself among those who have a fetish for online shopping.

Picking up stuff from the comfort of your home and having it delivered at your doorstep, she feels is cool.

Also, being an actress she cannot indulge in retail therapy at just any store as she gets recognised by people.

Says Neha, "I started the website as one of the founders as it's a necessity for women. Whether you are a working woman or a stay-at-home mom or you are too busy to go out and shop, you are able to buy it at the click of a button. The world is getting virtual. The response has been very good so far."

At the moment, she is focusing on inner wear and beauty stuff but plans to branch off into more stuff in the future.