A female cartoon superhero, who dons a burka to tackle crimes against girls and other social ills, is bringing her message of women's empowerment to India, the creator of the Pakistani children's series said.
The Emmy-nominated Burka Avenger series started in Pakistan in August 2013 and has since launched in Afghanistan, winning global accolades including the Peabody Award, International Gender Equity Prize and Asian Media Award.
Its main protagonist, a teacher called Jiya - who tackles everything from the ban on girls going to school, to child labour to environmental degradation - was named as one of the most influential fictional characters of 2013 by Time magazine.
"It is launching on the ZeeQ channel which is a children's edutainment channel, so it is the perfect fit for Burka Avenger," said Rashid in a statement late on Monday.
Media pundits say the series immediately struck a chord in Pakistan where Taliban militants have prevented thousands of girls from going to school and attacked activists campaigning for their education.
Commentators say the ironic symbolism in the cartoon - where the burka, often seen as a form of subjugation, is used as a form of empowerment, and that Jiya uses books and pens as projectile weapons - is a creative way of capturing viewers' attention.
"Burka Avenger is an amazing show - both in terms of quality of animation as well as storytelling. We are always on the lookout for shows with themes that are relevant to Indian children and we are very fortunate that we have this show," said Aparna Bhosle.
A 2014 World Bank report said that excess female child mortality, or the greater rate at which girls die compared to boys, is higher in the region than anywhere else in the world.
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