Prasoon Joshi is known for his lyrics in songs like Maa from Taare Zameen Par and Bolo na from Chittagong.
Writer-lyricist and ad guru Prasoon Joshi has recently returned from Cannes where he was serving as the head of the Titanium and Integrated - Cannes Lions 2014 jury. He says that it has been a learning experience for him.
"In the fraternity, recognition always matters and it signals where the industry is headed. I feel honoured, but there is an accompanying sense of responsibility. It's a very coveted and talented set of people you work with and it also equals to a huge amount of learning," Mr Joshi said in a statement. (Also read: Poem for Dilip Kumar my Tribute to the Legend: Prasoon Joshi)
The Cannes Lions celebrates creativity in communications from the world over annually.
Mr Joshi, the executive chairman and CEO - India and president - South Asia, McCann Worldgroup, is known to juggle between the two worlds of advertising and Bollywood.
While he has been known for his heart-warming lyrics in songs like Maa from Taare Zameen Par and Bolo na from Chittagong, his maiden scriptwriting movie Bhaag Milkha Bhaag was appreciated too. (Also read: Not disturbed sanctity of Raghupati Raghav, says Prasoon Joshi about Satyagraha song)
Prasoon Joshi and his company McCann have also played a significant role in the BJP election campaign this year.
"In the fraternity, recognition always matters and it signals where the industry is headed. I feel honoured, but there is an accompanying sense of responsibility. It's a very coveted and talented set of people you work with and it also equals to a huge amount of learning," Mr Joshi said in a statement. (Also read: Poem for Dilip Kumar my Tribute to the Legend: Prasoon Joshi)
The Cannes Lions celebrates creativity in communications from the world over annually.
Mr Joshi, the executive chairman and CEO - India and president - South Asia, McCann Worldgroup, is known to juggle between the two worlds of advertising and Bollywood.
While he has been known for his heart-warming lyrics in songs like Maa from Taare Zameen Par and Bolo na from Chittagong, his maiden scriptwriting movie Bhaag Milkha Bhaag was appreciated too. (Also read: Not disturbed sanctity of Raghupati Raghav, says Prasoon Joshi about Satyagraha song)
Prasoon Joshi and his company McCann have also played a significant role in the BJP election campaign this year.
