Bollywood has had a tough 2014 with some of the bigger films flopping at the box office. With PK, starring Aamir Khan, the industry had hope but now the producers of PK have locked horns with single screen operators after the latter refused to charge a premium on tickets.
Manoj Desai, owner of some of the oldest single screen theatres including Gaiety in Mumbai, is a man miffed with the makers of PK. Aamir Khan films are one of the most awaited each year, but this time around the makers want a premium from single screen owners - charging a premium on multiplex tickets is a not uncommon practice. Mr Desai feels that a premium on the ticket would almost double the prices and the common man would miss out on an Aamir Khan film. (Also Read: )
The Aamir Khan camp decided to not comment on the issue at all but sources claim that single screen owners aren't transparent with their ticket deals. There have been instances where the owners were at an understanding with the touts who sell tickets for a premium of almost 100 per cent. The producers clearly don't want PK to go through the same ordeal and miss out on an added revenue stream. (Also Read: )
Manoj Desai isn't alone in this fight against PK's price hike. Almost 200 single screens have joined hands and that means that Aamir's PK will now be released in 5000 screens which would be as many screens as Happy New Year had managed. Mr Desai and other single screen owners are looking to give films like Action Jackson and Lingaa an extended run instead.
PK, possibly the year's most anticipated film, opened on December 19. It co-stars Anushka Sharma, Sanjay Dutt and Sushant Singh Rajput, and is directed by Rajkumar Hirani.
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