Priyanka Chopra will soon be seen in her maiden biopic Mary Kom.
Mumbai:
Actress Priyanka Chopra will soon be promoting the Indian sari on international platforms, officials said on Thursday.
A proposal to this effect is being given the final touch and the National Award winner has given her consent, Union Textile Secretary Zohra Chatterjee said during her visit to Varanasi, the parliamentary constituency of Prime Minister Narendra Modi. (Also read: Priyanka Chopra Takes Twitter By Storm as Mary Kom)
While the Bararasi silk saris would be at the forefront of this branding, the larger branding by the actress would be for the Indian handloom industry, officials told IANS.
The union government wants to promote the desi handloom and textile industry in a big way the world over and a "detailed publicity campaign is being planned for the same," a senior bureaucrat told IANS.
The union government, it is learnt, is also toying with the idea of opening a National Institute of Fashion Technology (NIFT) in the temple town after which the products of the weavers in the city would be "integrated and upgraded" with the help of the institute, officials informed. (Also read: Priyanka Chopra's Success as a Singer Inspires Alia Bhatt)
Keeping up with his promise made during the campaigning of the Lok Sabha elections, Prime Minister Narendra Modi reportedly has also asked the textile ministry to explore options for early setting up of a trade facilitation centre, officials said.
The high-profile constituency is under active focus of the union government with most ministries deliberating on various developmental, welfare and job-creating schemes in Mr Modi's constituency.
A proposal to this effect is being given the final touch and the National Award winner has given her consent, Union Textile Secretary Zohra Chatterjee said during her visit to Varanasi, the parliamentary constituency of Prime Minister Narendra Modi. (Also read: Priyanka Chopra Takes Twitter By Storm as Mary Kom)
While the Bararasi silk saris would be at the forefront of this branding, the larger branding by the actress would be for the Indian handloom industry, officials told IANS.
The union government wants to promote the desi handloom and textile industry in a big way the world over and a "detailed publicity campaign is being planned for the same," a senior bureaucrat told IANS.
The union government, it is learnt, is also toying with the idea of opening a National Institute of Fashion Technology (NIFT) in the temple town after which the products of the weavers in the city would be "integrated and upgraded" with the help of the institute, officials informed. (Also read: Priyanka Chopra's Success as a Singer Inspires Alia Bhatt)
Keeping up with his promise made during the campaigning of the Lok Sabha elections, Prime Minister Narendra Modi reportedly has also asked the textile ministry to explore options for early setting up of a trade facilitation centre, officials said.
The high-profile constituency is under active focus of the union government with most ministries deliberating on various developmental, welfare and job-creating schemes in Mr Modi's constituency.
