Mumbai:
At Rs 40 crore, Shah Rukh Khan's Ra.One has set a record of sorts. That is the amount a channel has paid for the satellite rights to the film. And this, long before the film is even due for theatrical release. What's more, it is the highest amount paid for a Hindi film's satellite rights.
Aamir Khan's 3 Idiots previously held that record at a commanding price of R 36 crore. It was bought by the same channel. A source revealed, "Shah Rukh is completely involved with every area of the film's marketing and branding. He's not only sitting with experts and drawing out several strategies, but is also coming up with his own. The film has a huge budget, so obviously, as a producer, he wants to make as much money through pre-release distribution avenues."
Recently, other Bollywood releases like Guzaarish, Dabangg and Tees Maar Khan were sold to different channels before release.
Ra.One will be publicised in a huge way. Since it has multiple Hollywood talents working on it, the scale of promotions will attempt to match it.
Aamir Khan's 3 Idiots previously held that record at a commanding price of R 36 crore. It was bought by the same channel. A source revealed, "Shah Rukh is completely involved with every area of the film's marketing and branding. He's not only sitting with experts and drawing out several strategies, but is also coming up with his own. The film has a huge budget, so obviously, as a producer, he wants to make as much money through pre-release distribution avenues."
Recently, other Bollywood releases like Guzaarish, Dabangg and Tees Maar Khan were sold to different channels before release.
Ra.One will be publicised in a huge way. Since it has multiple Hollywood talents working on it, the scale of promotions will attempt to match it.
