London:
A latest ad for cosmetics giantfeaturing Rachel Weisz has been banned following acomplaint that the actress' skin has been retouched.
The complaint was from Liberal Democrat MP Jo Swinson.
The advert, for revitalift repair, was judged by theAdvertising Standards Authority to have "misleadinglyexaggerated" the product, reported Huffington Post.
The move was hailed by Swinson as a sign of progress.
"Where advertisers cross the line it's important thatthey are held accountable more generally. It's not purelyabout women, there's big pressures on men as well," Swinsonsaid.
"With the volume of images that contain women as well asmen, there is arguably a greater pressure on women but it'snot purely a feminist issue. Along with this idealised imagesthere is also a very pervasive message that what matters forwomen is how they look," she added.
Previously, Swinson has successfully made complaintsagainst a Lancome advert featuring Julia Roberts and aMaybelline advert featuring the supermodel Christy Turlington.Swinson, who is chair of the All-Party ParliamentaryGroup on Body Image, said she had no more outstandingcomplaints to make but "I've pulled some more out ofmagazines."
The complaint was from Liberal Democrat MP Jo Swinson.
The advert, for revitalift repair, was judged by theAdvertising Standards Authority to have "misleadinglyexaggerated" the product, reported Huffington Post.
The move was hailed by Swinson as a sign of progress.
"Where advertisers cross the line it's important thatthey are held accountable more generally. It's not purelyabout women, there's big pressures on men as well," Swinsonsaid.
"With the volume of images that contain women as well asmen, there is arguably a greater pressure on women but it'snot purely a feminist issue. Along with this idealised imagesthere is also a very pervasive message that what matters forwomen is how they look," she added.
Previously, Swinson has successfully made complaintsagainst a Lancome advert featuring Julia Roberts and aMaybelline advert featuring the supermodel Christy Turlington.Swinson, who is chair of the All-Party ParliamentaryGroup on Body Image, said she had no more outstandingcomplaints to make but "I've pulled some more out ofmagazines."
