Suri feels that if there is no awareness of the film, then one does not get to show films in theatres.
Mumbai:
Actor-producer Sanjay Suri feelsreleasing a film in today's time is a tough task as not everysmall film has a space to be shown or exhibited.
"To release a film is so very tough. You can make aninexpensive film, but you can't release it cheap. Hugemainstream films are supported by big marketing budgets, butthese small films are usually content driven and they don'thave a space to be shown or exhibited," Suri told PTI.
Suri has produced films like 'My Brother Nikhil', 'SorryBhai' and 'I Am', all of them have been offbeat movies.
"The Mumbai Film Festival definitely becomes a goodplatform for a film to get discovered. It reaches out toaudiences that like to watch independent films, be it Indianor world cinema. In the current scenario there is no place forart house or independent films," he said.
Suri is one of the jury members for the first section'Dimensions Mumbai' at the ongoing 14th edition of Mumbai FilmFestival which began October 18.
As films do get promoted heavily these days, Suri thinksone has to jump onto the bandwagon, at least to get noticed.
"It is not a personal choice. It has become the rule ofthe jungle. If you don't do it, you are left out and you don'tget noticed," Suri said.
Suri feels that if there is no awareness of the film,then one does not get to show films in theatres."If there is no awareness about the film, the theatredoes not give you show timings. There is zero governmentsupport and films are heavily taxed," Suri said.
"To release a film is so very tough. You can make aninexpensive film, but you can't release it cheap. Hugemainstream films are supported by big marketing budgets, butthese small films are usually content driven and they don'thave a space to be shown or exhibited," Suri told PTI.
Suri has produced films like 'My Brother Nikhil', 'SorryBhai' and 'I Am', all of them have been offbeat movies.
"The Mumbai Film Festival definitely becomes a goodplatform for a film to get discovered. It reaches out toaudiences that like to watch independent films, be it Indianor world cinema. In the current scenario there is no place forart house or independent films," he said.
Suri is one of the jury members for the first section'Dimensions Mumbai' at the ongoing 14th edition of Mumbai FilmFestival which began October 18.
As films do get promoted heavily these days, Suri thinksone has to jump onto the bandwagon, at least to get noticed.
"It is not a personal choice. It has become the rule ofthe jungle. If you don't do it, you are left out and you don'tget noticed," Suri said.
Suri feels that if there is no awareness of the film,then one does not get to show films in theatres."If there is no awareness about the film, the theatredoes not give you show timings. There is zero governmentsupport and films are heavily taxed," Suri said.
