London:
Maroon 5 frontman Adam Levine is following in the footsteps of fellow musicians Justin Timberlake, P Diddy and Jay-Z by launching his own fashion line.
The rocker's clothing line 222 will be launched at a Las Vegas trade show later this week, reported People online.
Levine gained a reputation as a clothes horse following his rapid ascent to fame, favouring flashy designer labels and performing in slick Yves Saint Laurent suits.
But his debut line focuses on "simplicity", including a minimalistic line of jeans, basic T-shirts and leather jackets.
Levine is also launching a women's line that will include silk dresses, knitted tops and wraps.
"I'm passionate about fashion. I think it says something about yourself and, whether you care about clothes or not, what you wear reflects some kind of attitude towards style," he said.
Levine's decision to branch out into fashion is not surprising as his father Fred Levine, one of his business partners, has operated a chain of boutique clothing stores in Los Angeles called M Frederic for over 30 years.
The rocker's clothing line 222 will be launched at a Las Vegas trade show later this week, reported People online.
Levine gained a reputation as a clothes horse following his rapid ascent to fame, favouring flashy designer labels and performing in slick Yves Saint Laurent suits.
But his debut line focuses on "simplicity", including a minimalistic line of jeans, basic T-shirts and leather jackets.
Levine is also launching a women's line that will include silk dresses, knitted tops and wraps.
"I'm passionate about fashion. I think it says something about yourself and, whether you care about clothes or not, what you wear reflects some kind of attitude towards style," he said.
Levine's decision to branch out into fashion is not surprising as his father Fred Levine, one of his business partners, has operated a chain of boutique clothing stores in Los Angeles called M Frederic for over 30 years.
