Mumbai:
In a novel way to promote their film,the makers of Akshay Kumar-Sonakshi Sinha starrer RowdyRathore have set up a special helpline number to tackleeve-teasers on Holi.
Producers announced the launch of its Holi Helpline service in the city,that will exclusively be active for March 8 as a drive againsteve-teasing and sexual harassment.
The poster of Rowdy Rathore featuring Akshay readsKheloge Pyaar Se Toh Bachoge Maar Se and comes with a tollfree number which people can avail to curb this menace.
"As part of our marketing initiative we will be launchingthe RR help line in Mumbai followed by other cities closer torelease."The idea of launching it on Holi is that women shouldfeel safe while playing Holi and they should not stay indoorsand miss out on celebrations because of unwanted incidents onthat day," Shikha Kapur said in a statement.
Directed by Prabhudeva, the action-packed movie isscheduled for a June release.
Producers announced the launch of its Holi Helpline service in the city,that will exclusively be active for March 8 as a drive againsteve-teasing and sexual harassment.
The poster of Rowdy Rathore featuring Akshay readsKheloge Pyaar Se Toh Bachoge Maar Se and comes with a tollfree number which people can avail to curb this menace.
"As part of our marketing initiative we will be launchingthe RR help line in Mumbai followed by other cities closer torelease."The idea of launching it on Holi is that women shouldfeel safe while playing Holi and they should not stay indoorsand miss out on celebrations because of unwanted incidents onthat day," Shikha Kapur said in a statement.
Directed by Prabhudeva, the action-packed movie isscheduled for a June release.
