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This Article is From Jul 22, 2014

Salman Khan: Holiday Season Does Matter a Lot for Releases

Salman Khan: Holiday Season Does Matter a Lot for Releases
Kick is the latest in Salman’s Eid releases
Mumbai: Salman Khan, who chooses festive seasons to release his mega movies, continues the trend with Kick, which is coming out on the Eid weekend. He believes choosing the right slot is important from business perspective.

He said: "Be it Eid or Diwali, the holiday season matters a lot. There is no (big) release during Ramadan, so when a film releases during this period (Eid), people throng to the theatres to see that film. Again with Diwali being a festive season, people want to go and see the film with family."

In the last few years, Salman has earmarked Eid for his mega releases and most of them turned out to be bumper hits. His Kick, which marks the directorial debut of Sajid Nadiadwala, will hit the screens July 25. (Also Read: Salman's Eid Connection)

Usually one big movie releases on each festival, but Salman is of the view that "Festivals like Diwali, Holi, Republic Day and Christmas can accommodate three to four films."

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