Shah Rukh Khan is followed by Amitabh Bachchan and cricketer Mahendra Singh Dhoni in the list of 'India's Most Attractive Personality' .
Mumbai:
Bollywood superstar Shah Rukh Khanhas topped a list of the most attractive personalities,beating the likes of Salman Khan and megastar AmitabhBachchan.
Shah Rukh Khan is 'India's Most Attractive Personality'according to a 16-city 'survey' conducted by Trust ResearchAdvisory (TRA), based on what iscalled a "36 Trait Matrix", to measure "brand attractiveness".
Following SRK in "attractiveness quotient" are AmitabhBachchan and cricketer Mahendra Singh Dhoni.
Aamir Khan is India's fourth "most attractivepersonality", followed by Mithun Chakraborty, Katrina Kaif,Salman Khan, Sachin Tendulkar and others.
Altogether 25 personalities from the field of cinema,sports and social-spiritual, business and music, were listedin the report.
"While we often see attractiveness only in terms ofphysical beauty, it is much more. It is a function of fourfounding appeals -- rational, emotional, aspirational andcommunication. When the quotient is high on all four appeals,the overall attractiveness quotient becomes high," said NChandramouli, TRA CEO, said.
Other notable entries were Rabindranath Tagore, MadhuriDixit, Sourav Ganguly, Sushmita Sen, Chris Gayle, AishwaryaRai Bachchan, Kareena Kapoor, Anil Ambani, Karishma Kapoor,Lata Mangeshkar, Sunny Deol, Priyanka Chopra, Rekha, HrithikRoshan, Ranbir Kapoor, Sonakshi Sinha and Abhishek Bachchan.
Shah Rukh Khan is 'India's Most Attractive Personality'according to a 16-city 'survey' conducted by Trust ResearchAdvisory (TRA), based on what iscalled a "36 Trait Matrix", to measure "brand attractiveness".
Following SRK in "attractiveness quotient" are AmitabhBachchan and cricketer Mahendra Singh Dhoni.
Aamir Khan is India's fourth "most attractivepersonality", followed by Mithun Chakraborty, Katrina Kaif,Salman Khan, Sachin Tendulkar and others.
Altogether 25 personalities from the field of cinema,sports and social-spiritual, business and music, were listedin the report.
"While we often see attractiveness only in terms ofphysical beauty, it is much more. It is a function of fourfounding appeals -- rational, emotional, aspirational andcommunication. When the quotient is high on all four appeals,the overall attractiveness quotient becomes high," said NChandramouli, TRA CEO, said.
Other notable entries were Rabindranath Tagore, MadhuriDixit, Sourav Ganguly, Sushmita Sen, Chris Gayle, AishwaryaRai Bachchan, Kareena Kapoor, Anil Ambani, Karishma Kapoor,Lata Mangeshkar, Sunny Deol, Priyanka Chopra, Rekha, HrithikRoshan, Ranbir Kapoor, Sonakshi Sinha and Abhishek Bachchan.
