New Delhi:
Producer Ekta Kapoor has been known for her creative marketing campaigns to promote her films.
As Vidya Balan's The Dirty Picture breaks through every uni-dimensional Bollywood film with brawny heroes and clingy heroines, creative marketing too gets a leg up, once again.
Multiplex washrooms have this alluring pink lipstick-smeared poster to entice the audience. So even if you were at the theatre to watch another film, a visit to the washroom would have convinced you to watch The Dirty Picture.
The film released on Silk Smitha's birthday on December 2 and Vidya's Silk invites you to watch her one last time, on the silver-screen.
During the release of Ragini MMS earlier this year, Mumbai's auto-rickshaws were roped in to promote the film through bumper stickers.
As Vidya's power-packed performance draws awe and applause and the box-office rakes in more than 30 crore over the weekend, The Dirty Picture breaks new ground, in marketing too.
As Vidya Balan's The Dirty Picture breaks through every uni-dimensional Bollywood film with brawny heroes and clingy heroines, creative marketing too gets a leg up, once again.
Multiplex washrooms have this alluring pink lipstick-smeared poster to entice the audience. So even if you were at the theatre to watch another film, a visit to the washroom would have convinced you to watch The Dirty Picture.
The film released on Silk Smitha's birthday on December 2 and Vidya's Silk invites you to watch her one last time, on the silver-screen.
During the release of Ragini MMS earlier this year, Mumbai's auto-rickshaws were roped in to promote the film through bumper stickers.
As Vidya's power-packed performance draws awe and applause and the box-office rakes in more than 30 crore over the weekend, The Dirty Picture breaks new ground, in marketing too.
