Sonakshi Sinha recently launched her maternity brand—EZIMom, which strives to deliver postpartum care for new mothers.
She had started her entrepreneurial journey with her nail brand SOEZI, which promises to provide salon-like nail extensions, at home.
As the actress shared the latest update on expanding and introducing EZIMom, netizens had an unexpected reaction to it.
The comments section of the announcement post for the new brand, was flooded with speculations like, "Is Sonakshi Sinha pregnant?" and "Is Baby Iqbal on the way?"
The launch of EZIMom led a lot of people to believe and assume that Sonakshi might be pregnant, and this was a way of reflecting on her own motherhood journey too.
Sonakshi Sinha known for her witty and humorous take on such rumours, reacted in a similar way at the launch of the new product.
She highlighted that it's not about a baby on the way—but about her "new baby," her brand, EZIMom!
This made the attention go back to the launch of EZIMom, which focuses on helping new mothers, navigate the many challenges that come with postpartum recovery. The mission of the brand was put back in the spotlight with Sonakshi's cheeky response.
Sonakshi Sinha and Zaheer Iqbal had gotten married in an intimate ceremony, at home, on June 23, 2024. They had a lavish reception bash post their wedding, for their industry friends.
Her last release was Heeramandi on Netflix, it had released on May 1, 2024. The other was the horror-comedy Kakuda, released on July 12, 2024, on Zee5.
