Highlights
- Bollywood baadshah Shah Rukh Khan has been roped in as the brand ambassador of West Bengal to promote the state and attract industrialists to invest here.
- "SRK will be the face of Bengal all over the country and even abroad. He will promote the state to bring in industrialisation and spur all-round growth," CMO sources told PTI today.
- A positive and vibrant image of the state will be created through a series of campaigns and advertisements fronted by the 46-year-old actor, the sources said.
- By focusing on the uniqueness and rich legacy of the state, services of the Don star will be used to build 'Brand Bengal' in various sectors including industry, sports, tourism, art and culture.
- "We are discussing things at a preliminary level at present. We will soon come up with a detailed plan," CM's press adviser Rhitobrata Bhattacharya said.
- Even though cash-strapped, the state government has been trying hard through a series of initiatives to rope in industrial investment.
- "West Bengal is my second home," Khan had proudly written to Chief Minister Mamata Banerjee while accepting her proposal to become brand ambassador of the state recently.
- Ever since Shah Rukh bought the IPL team Kolkata Knight Riders in 2008, he has been taking special interest in the metropolis and never misses any opportunity to fly down here.
- He is already a brand ambassador to a number of Kolkata-based companies like Emami and Concast Group.
- During the inaugural function of the 17th Kolkata Film Festival here on November 10 last year, the chief minister had requested the superstar during a tete-e-tete to be the face of West Bengal, to which he had immediately agreed.
- SRK had addressed Banerjee as Didi, who reciprocated with a smile and called him her brother.
- The trend of having celebrities as brand ambassadors of states has caught up in the last few years.
- Megastar Amitabh Bachchan has lent his support for the promotion and development of Gujarat, while Aamir Khan is promoting Indian tourism through his Incredible India campaign.
Bollywood
baadshah Shah Rukh Khanhas been roped in as the brand ambassador of West Bengal topromote the state and attract industrialists to invest here.
"SRK will be the face of Bengal all over the country andeven abroad. He will promote the state to bring inindustrialisation and spur all-round growth," CMO sources toldPTI today.
A positive and vibrant image of the state will be createdthrough a series of campaigns and advertisements fronted bythe 46-year-old actor, the sources said.
By focusing on the uniqueness and rich legacy of thestate, services of the
Don star will be used to build 'BrandBengal' in various sectors including industry, sports,tourism, art and culture.
"We are discussing things at a preliminary level atpresent. We will soon come up with a detailed plan," CM'spress adviser Rhitobrata Bhattacharya said.
Even though cash-strapped, the state government has beentrying hard through a series of initiatives to rope inindustrial investment.
"West Bengal is my second home," Khan had proudly writtento Chief Minister Mamata Banerjee while accepting her proposalto become brand ambassador of the state recently.
Ever since Shah Rukh bought the IPL team Kolkata KnightRiders in 2008, he has been taking special interest in themetropolis and never misses any opportunity to fly down here.
He is already a brand ambassador to a number ofKolkata-based companies like Emami and Concast Group.
During the inaugural function of the 17th Kolkata FilmFestival here on November 10 last year, the chief minister hadrequested the superstar during a tete-e-tete to be the face ofWest Bengal, to which he had immediately agreed.
SRK had addressed Banerjee as
Didi, who reciprocatedwith a smile and called him her brother.
The trend of having celebrities as brand ambassadors ofstates has caught up in the last few years.
Megastar Amitabh Bachchan has lent his support for thepromotion and development of Gujarat, while Aamir Khan ispromoting Indian tourism through his
Incredible Indiacampaign.