Not everyone can upstage an eclipse. But then, not everyone is Taylor Swift.
On Friday, the pop megastar deleted all content from her social-media accounts, to the surprise of her hundreds of millions of followers - she erased every tweet, every Instagram photo, every Facebook post. Her website went completely dark. It sparked internet mania, as her fans could only assume that it meant she had hit the reset button to signal that new music was on the way.
Swift's next project is especially highly anticipated because she hasn't released any music since 1989 in October 2014; it became one of the few albums this decade to sell 1 million copies in its first week. Swift, who typically is on an every-two-years album cycle, is one of the only artists on the planet who still has the power to rack up those kind of sales.
And Swift, always the marketing genius, stoked the flames Monday morning. She broke her silence with a creepy 10-second video, which appeared to show a snake unfurling, interrupted by static.
The idea that the always self-aware Swift would use a snake to her advantage sent her devoted fan base into a frenzy. And of course, Twitter went into overdrive making jokes about Swift trying to one-up a celestial event by making sure all attention was focused on the rollout of her new music.
(c) 2017, The Washington Post
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)
On Friday, the pop megastar deleted all content from her social-media accounts, to the surprise of her hundreds of millions of followers - she erased every tweet, every Instagram photo, every Facebook post. Her website went completely dark. It sparked internet mania, as her fans could only assume that it meant she had hit the reset button to signal that new music was on the way.
Swift's next project is especially highly anticipated because she hasn't released any music since 1989 in October 2014; it became one of the few albums this decade to sell 1 million copies in its first week. Swift, who typically is on an every-two-years album cycle, is one of the only artists on the planet who still has the power to rack up those kind of sales.
And Swift, always the marketing genius, stoked the flames Monday morning. She broke her silence with a creepy 10-second video, which appeared to show a snake unfurling, interrupted by static.
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The idea that the always self-aware Swift would use a snake to her advantage sent her devoted fan base into a frenzy. And of course, Twitter went into overdrive making jokes about Swift trying to one-up a celestial event by making sure all attention was focused on the rollout of her new music.
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(c) 2017, The Washington Post
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(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)
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