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This Article is From Oct 26, 2012

The hardest part is to seduce on screen: Neha Dhupia

The hardest part is to seduce on screen: Neha Dhupia
She is hopeful that Emraan's presence in her latest film would make a huge difference to its fate at the box office.
New Delhi: Actress Neha Dhupia, who willnext be seen in 'Rush' opposite Emraan Hashmi as a schemingmedia tycoon, says playing a seductress onscreen is not easy.

Dhupia has portrayed bold avatars in films like 'Julie'and 'Ek Chalis Ki Last Local' and 'Raat Gayi Baat Gayi?'.

'Rush', directed by late Shamim Desai, released today."People say that it must be easy for me to play someonewho is ultra-glam. However, the hardest part is to seduce onscreen. You have to pretend it but make it look real for theaudience. It is ironical," says Dhupia.

"It is a challenge no less to be seen in this really hotavatar while not quite exposing your skin since you are awoman in a corporate set-up. All credit to my late directorand his wife Priya for making me look like that," she adds.

Hashmi is the central protagonist in the film, whichrevolves around a media house.

"The film is a journey of Sam (Emraan) who, as an earnestand sincere journalist, wants to bring the right news acrossto people. However, the core philosophy of the media housewhere we are employed is to report news which sensationalises.So while Emraan reports, I come in to sensationalise."

Ironically, the film hasn't quite rushed its way toscreens since it was in the making for some time. Still, themakers (Percept Picture) have made sure that it gets arespectable release.

"Credit goes to Shamim who was always ahead of his time.The film has been shot well. It is unfortunate that he is notthere to see the release but then his wife Priya, who was alsoa creative director on the film, came forward and gave it anice wrap.

"Our producers have supported the final product and thewhole unit has been emotionally involved to ensure that 'Rush'finds its due credit," says Dhupia.

She is hopeful that Emraan's presence in the film wouldmake a huge difference to its fate at the box office.

"You see a different Emraan in the film. Moreover, he isat the best phase of his career and life. We should have awinner in hands," says Neha.

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