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This Article is From Jan 21, 2015

The Interview Makes $40 Million in Digital Sales

<i>The Interview</i> Makes $40 Million in Digital Sales
A still from The Interview

Digital sales for The Interview are up to $40 million, putting the Sony Pictures release on track to eclipse Bridesmaids as the biggest online release ever.

In a statement on Tuesday, Sony Pictures chief executive Michael Lynton called the total "a significant milestone." The film has been playing on a variety of online and on-demand platforms. It has also added $6 million in box office, playing in select independent theaters.

In early 2012, Bridesmaids set the previous record for digital release with $40 million in video-on-demand and online sales.

While record-breaking, the digital release of The Interview means Sony will struggle to break even on the $40 million-plus film. Receipts are split with distributors, and marketing would have also cost around $25 million.

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