New Delhi: Coldplay and Beyonce's new video Hymn for the Weekend has sparked a debate on social media with many accusing the British rock band of reinforcing 'stereotypes' about India as being a land of sadhus, 'street-children' and 'exotic' women.(Also Read: Coldplay Song: Beyonce Outdazzles Sonam Kapoor With Her Bollywood Tadka)
The song features Beyonce as a Bollywood star who appears on billboards and TV sets. The traditional mehendi and jewellery which have been used to accentuate her 'Indian look,' is being viewed as an example of 'cultural appropriation.' As is Sonam Kapoor's brief cameo as a 'mystic-muse,' which, twitter says, is a far-cry from the modern Indian woman. The phrase 'cultural appropriation' is used when elements of music or art which define the culture of a society (historically marginalised) are reduced to an 'exotic fashion' by those from the dominant group.
Those in support say the video 'appreciates' the colour and celebratory fervour characteristic of Indian society.
Others have said too much is being made of the matter and the video 'celebrates' India's culture.
The video comes just in time for Beyonce and Coldplay's Super Bowl Half Time performance on February 7.
Other stars who have faced criticism for 'cultural appropriation' include Iggy Azalea Katy Perry and Kylie Jenner.
The song features Beyonce as a Bollywood star who appears on billboards and TV sets. The traditional mehendi and jewellery which have been used to accentuate her 'Indian look,' is being viewed as an example of 'cultural appropriation.' As is Sonam Kapoor's brief cameo as a 'mystic-muse,' which, twitter says, is a far-cry from the modern Indian woman. The phrase 'cultural appropriation' is used when elements of music or art which define the culture of a society (historically marginalised) are reduced to an 'exotic fashion' by those from the dominant group.
Others have said too much is being made of the matter and the video 'celebrates' India's culture.
Seems like too much going on for coldplay feat. Beyoncé video,i think people should stop being so ignorant about the...
Posted by Mazen Beik Lotfy on Friday, 29 January 2016
This Coldplay music video featuring Beyonce is beautifully created and colorfully vibrant in its creativity showcasing...
Posted by Shivani Ramcharan on Friday, 29 January 2016
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Other stars who have faced criticism for 'cultural appropriation' include Iggy Azalea Katy Perry and Kylie Jenner.
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