Vidya Balan at an event in Mumbai.
Mumbai:
Vishesh Films' Hamari Adhuri Kahani is releasing next week, but the cast and crew is not on a frenetic promotional spree. Actress Vidya Balan, who plays the female lead in the film, said it is intentional.
"It is not possible to hard sell a film like Hamari Adhuri Kahani. We have intentionally done minimal promotions for this film. It is not that kind of film where we can go and tell everyone that 'Please go and watch it'. The tone of the film is extremely different," said Vidya.
Present on the set of Ekta Kapoor's TV show Itna Karo Na Mujhe Pyar to promote the film, the Kahaani star said, "We are doing integrations with TV fiction shows and popular serials where the themes coincide. That's why we are not promoting (the film) on reality shows. We are welcoming the TV audience to our film with this integration."
Directed by Mohit Suri Hamari Adhuri Kahani, is about unrequited love, and also stars Emraan Hashmi and Rajkummar Rao in lead roles.
"It is not possible to hard sell a film like Hamari Adhuri Kahani. We have intentionally done minimal promotions for this film. It is not that kind of film where we can go and tell everyone that 'Please go and watch it'. The tone of the film is extremely different," said Vidya.
Present on the set of Ekta Kapoor's TV show Itna Karo Na Mujhe Pyar to promote the film, the Kahaani star said, "We are doing integrations with TV fiction shows and popular serials where the themes coincide. That's why we are not promoting (the film) on reality shows. We are welcoming the TV audience to our film with this integration."
Directed by Mohit Suri Hamari Adhuri Kahani, is about unrequited love, and also stars Emraan Hashmi and Rajkummar Rao in lead roles.
