How <i>Adipurush</i> Crashed And Burned

CRASHED AND BURNED

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Some might say that Adipurush was doomed from the start – a version of the Ramayana nobody asked for but got anyway

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Adipurush stars Prabhas as Raghav (Ram), Kriti Sanon as Janaki (Sita) and Saif Ali Khan as Lankesh (Ravan)

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Devdatta Nage and Sunny Singh play Bajrang (Hanuman) and Shesh (Lakshman) respectively

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Even before the film released, it was shredded for its overuse of VFX, much of which looked to be erring on the side of tacky

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When the Om Raut-directed film released on June 16, it faced instant backlash despite massive advance bookings

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Not only did the VFX continue to offend, so did the depiction of the events and characters from a revered epic

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Much of the criticism centred around the dialogues, seen as lacking in elegance and more street than stellar

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So fierce was the response to the dialogues that the makers announced they would revise some of the lines

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Adipurush racked up over Rs 100 crores nett in its first weekend – but it couldn't and didn't last

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Monday's box office collections showed a 78% drop from Sunday and a further 35% on Tuesday

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“Adipurush collapses on Monday,” tweeted analyst Taran Adarsh, blaming the negative word-of-mouth

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Amid the controversy, Kriti Sanon was trolled for writing on Instagram that she was “focusing on the cheers and claps”

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Condemnation came from some specific quarters – Dipika Chikhlia, who played Sita in Ramanand Sagar's iconic TV series

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“Ramayana is not for entertainment value, it is something you learn from,” she told news agency PTI

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Ramanand Sagar's son Prem told ANI that he would not watch the film and didn't understand how the dialogues were conceived

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