Hyderabad: Making a hero out of an ordinary housefly and managing to create a huge buzz around it. That is what makers of Telugu film Eega have managed to do. It will have a multilingual release, first in Telugu, Tamil and Malayalam this Friday. The Hindi version will release about two weeks later.
Even before its release, the story of revenge of a housefly, Eega in Telugu and Naan Ee in Tamil, has created more than a buzz in the film world. In just two weeks, its trailers got five lakh hits on Youtube, impressive for a film where a housefly plays the hero.
"When I say I am making a film on a housefly, there will be wonder, smile. What would be the story? How can you make a fly act? 10-15 percent there will be heckling and thinking has he gone mad? I am still okay with that. But you can't ignore it. That is the USP of the film," said director S.S. Rajamouli
Rajamouli says Eega started as a small-budget experimental film but grew big as it developed. With over 90 minutes of visual effects and realistic animation, the film cost upto 35 crore rupees and will have a multilingual release.
"First time in Indian cinema you have realistic animation characters,'' added Rajamouli.
Rajamouli delivered a super-hit with Magadheera, starring Chiranjeevi's son Ram Charan Teja, and another hit with Maryada Ramanna that had no big stars. Making a hero out of a housefly is certainly going to be a much, much bigger challenge.
Even before its release, the story of revenge of a housefly, Eega in Telugu and Naan Ee in Tamil, has created more than a buzz in the film world. In just two weeks, its trailers got five lakh hits on Youtube, impressive for a film where a housefly plays the hero.
"When I say I am making a film on a housefly, there will be wonder, smile. What would be the story? How can you make a fly act? 10-15 percent there will be heckling and thinking has he gone mad? I am still okay with that. But you can't ignore it. That is the USP of the film," said director S.S. Rajamouli
"First time in Indian cinema you have realistic animation characters,'' added Rajamouli.
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