PVR Cinemas on Wednesday slashed the prices of snacks
In recent years, watching a movie in a cinema hall has become an expensive affair as prices of movie tickets and snacks have skyrocketed. Recently, a moviegoer took to Twitter to complain about the exorbitant cost of snacks and drinks offered at a PVR multiplex.
The customer, in a tweet on July 2, stated that he had to pay a total of Rs 820 for 55gm of cheese popcorn, and 600ml of Pepsi. he highlighted how the cost of these snacks was nearly equivalent to an annual subscription to Amazon Prime.
''That's almost equal to an annual subscription to @PrimeVideoIN. No wonder people don't go to cinemas anymore. Movie watching with family has just become unaffordable,'' he wrote on Twitter.
After facing a backlash over the viral tweet that resonated with a lot of users, PVR Cinemas acknowledged the importance of every opinion and slashed the prices of snacks. On Wednesday, they launched cheaper food options for moviegoers and offered ''delicious delights at unbeatable prices.''
“We at PVR believe that every opinion matters and it must be respected. We have this update for you and for every moviegoer in India,” PVR Cinemas tweeted on Wednesday.
To address the issue, the multiplex chain said it has introduced two new offers. The first is the 'weekday offer' wherein customers will be required to pay Rs 99 each for a burger, samosa, and 450 ml Pepsi-Sandwich combo from Monday to Thursday between 9 am and 6 pm.
Meanwhile, the second 'unlimited weekend' offer, valid from Friday to Sunday, will entail "bottomless popcorn" with unlimited refills and "bottomless Pepsi''. The cost, though, was not specified.
The customer, who first raised the issue, replied to the tweet and wrote, “I am glad that @_PVRCinemas took my tweet sportingly and acted on it. This is a good move; see you at the movies.”